Lauren Lord Email & Phone Number

Rockville, Md, Us

Created a paid media department to oversee strategic planning initiatives, campaign execution, and performance analysis across multiple game types and touchpoints. Recognized as a subject matter expert on paid media, offering guidance and best practices to ensure a cohesive and integrated approach across diverse teams, including marketing, finance, business insights, and operations. Advise senior management with regular reports on paid media performance and impact on business outcomes (ROAS, brand lift incrementality), and recommend additional steps based on current metrics.Additional Responsibilities: • Create strategic influencer partnerships and planning, including selection of platforms, genres, partners, organic or paid overview, and ultimately performance.• Collaborate with the CRM team to establish API connections, prioritize tasks, and secure legal approval for custom audiences and offline conversion measurement.• Conduct pre-launch creative testing and integration for paid media assets, resulting in improvement of ad reception and engagement.• Facilitate cross-calibration and knowledge sharing across marketing and non-marketing groups for holistic learning.• Liaise with legal representation to determine compliance and best practices for data safety and health; act as the voice for paid media.

Rockville, Md, Us

London, Gb

Promoted to a Director level position to lead and manage the media strategy and implementation on all PlayStation 1st party games across multiple channels including digital, mobile, out-of-home, television, and social media. Directed a team of four and conducted hiring, training, and performance management. Monitored and managed campaign performance to include analysis and improvement initiatives. Chosen by senior management to lead planning for the 1st party games portion of the global media pitch for PlayStation.

London, Gb

Recruited to lead the Alienware, Member Purchase Program, and Retail accounts for Dell. Managed campaigns which included multiple digital touchpoints including display, video, mobile, social, influencers, and events. Performed development and implementation of quarterly product launches and brand growth initiatives, requiring expert liaison capabilities to coordinate across multiple agencies and departments to ensure plans are executed efficiently and on schedule. Focused on and achieved continuous improvement and growth for clients. Drove the increased return on ad spend by 50% for Alienware in the Dell campaign. Hired, trained, and assembled high-performing teams to support brand products.

London, London, Gb

• Developed, executed, and presented award winning strategic media plans from inception tocompletion for Verizon, Chase Bank, Nestle Purina, and new business against multiple touchpoints(digital, national television, print, and OOH), with budgets exceeding $40 million• Created strategies for digital campaigns, encompassing website selection, overall consumerexperiences, and social media executions• Managed internal implementation teams, media planners, assistant media planners, brand teams,ensuring execution against deliverables, adherence to timelines, and coordination and holisticpresentation of results• Member of the Zenith Media Trainee Program (mentor), Emerging innovations team, and contributed to new business efforts

London, London, Gb

New York, Ny, Us

• Planned national multimedia campaigns with budgets exceeding $60 million for Aleve, Alka-Seltzer, Alka-Seltzer Plus and Citracal for national print, national television, national radio, digital, out-of-home, and integrated platform concepts• Aggregated weekly, monthly and quarterly competitive within both group brands and all eightbrands within Bayer Healthcare planning

New York, Ny, Us

Jp

• Taught over 20 classes a week entirely in Japanese• Assistant coach of Miki Higashi’s nationally recognized naginata (spear fighting) team

Bachelor Of Science In Advertising, Advertising, Japanese Language

Japanese Language