Lauren Shepherd Email and Phone Number

Lead the development and execution of innovative digital strategies that enhance the Chamber's online presence and engagement. Key Responsibilities:- Develop and implement the Chamber's social media strategy, along with online resources and projects.- Continuously improve the design and optimization of the Chamber website based on user feedback and analytics.- Explore new content delivery avenues to engage both new and existing audiences.- Design engaging digital campaigns, including paid media, email, and social media initiatives.- Maximise search engine optimisation through strategic use of keywords and best practices.- Act as the lead brand manager for digital platforms, ensuring a seamless visitor experience.

Design and execute engaging digital campaigns and content strategies to inform and motivate audiences. Key Responsibilities:- Manage social media presence across multiple platforms, handle member inquiries, and create regular email campaigns that align with brand guidelines.- Develop and implement digital campaigns that engage and excite audiences.- Execute the social media strategy across LinkedIn, Twitter, Instagram, YouTube, and emerging platforms.- Manage daily interactions with customers and members, ensuring timely responses to enquiries.- Create and deliver regular and ad-hoc email campaigns.- Contribute to the Chamber's social media strategy and development of new online resources.- Oversee the Content Management System, updating and editing website content, images, and videos.

Create and deliver successful multi-channel campaigns to a range of target audiences to help drive the business forward and achieve growth objectives. • Maintain and manage social media accounts, creating and scheduling engaging content to reach target audience and build social relationships. • Create and monitor social media advertising campaigns. • Creating and monitoring PPC campaigns using Google Ads. • Effectively use Wordpress to maintain and update website pages to improve user experience whilst implementing SEO strategies to ensure maximum site performance and exposure. • Email marketing: design and distribute email campaigns using Campaign Monitor. Producing monthly newsletters and various mail shots to effectively capture the attention of the intended audience. • Effectively monitor and cleanse new and existing mailing list subscribers adhering to GDPR protocols.• Responsible for creation and distribution of the Social Impact Report and Lending Analysis. • Analyse and report on current marketing activity to continuously adapt and improve performance. • Media creation: use design software (Canva) to create a range of static and animation artwork for use across all marketing channels and produce video content to showcase customer stories and key business messages. • Work closely and build business relationships with clients, partners and stakeholders to achieve business objectives. Including but not limited to: web developers, PR agency, funding partners, members and customers. • Responsible for the launch and growth of the BCRS blog. Creating compelling content to inform and educate the business community on key issues and challenges. Significant growth has lead to blog content accounting for 18% of website entry traffic over a six-month period (April – October 2022). • Organise, promote and host an array of events alongside the business development team including corporate dining events, charity events and small-scale networking events.

1st class Business Management (Enterprise) degree with honours.This was achieved through dedication and hard work.I have supported myself through university by working in demanding customer facing roles and in doing so, gained valuable customer experience. I also participated in a university mentoring scheme run by the Institute of Directors locally and gained some valuable practice tips on how best to hit the ground running.