Lauren Reed, Mha Email & Phone Number

To have a truly effective product marketing function, the leadership and team must have a deep understanding of the market and customer demands. As an authentic, strategic, and curious senior leader, I leverage my expertise to drive product marketing, go-to-marketing strategy, market research, and data-driven storytelling in the healthcare industry. By challenging the status quo and fostering a culture of trust, accountability, and collaboration, I steer change and continuous improvements. I have a proven ability to maximize organizational value to improve and transform customer relationships. I apply relentless enthusiasm with an ability to lead change to facilitate creative problem-solving, align operations and technology, and translate customer needs into outstanding solutions. I consistently achieve top marketing ROI by gathering customer feedback to ensure strategic alignment, satisfaction, and product-market fit. Please review a few of my top career highlights below: - Oversaw the content strategy and crafted a strategic content calendar, a monthly newsletter, and nurture campaigns to maximize customer interactions at Accolade; developed a webinar series to educate the customers on open enrollment strategies while offering insight into change management and post-launch education. - Achieved a 44% improvement in competitive win rate at Accolade by strengthening the team’s understanding of competitors, researching competitors, and improving the overall market opportunities. - Initiated an email communications function at UW Medicine Health System to promote its services; managed a $30K budget for the program, sourcing and managing a vendor to deliver the patient email campaigns. I am eager to expand my professional network, so please connect with me at laurenreed@outlook.com. AREAS OF EXPERTISE Demand PlanningMarket PenetrationMarket & Competitor AnalysisLead Generation & ConversionsStakeholder Engagement & RelationshipsCustomer Acquisition, Retention, & Loyalty Team Development, Leadership, & CoachingContinuous Improvement & Change Management