Lauren Steffany Email & Phone Number

Los Angeles, CA, US

Irvine, California, United States

-Spearhead all marketing initiatives from ideation to execution for both Journeyman and Mr. Moxey’s, working cross functionally to ensure brand consistency and ROI-Launch new states for both Mr. Moxey's and Journeyman-Lead team of marketing professionals with both internal and field related responsibilities throughout multiple markets-Develop and.

State Of California

-Create and execute a cohesive retail strategy, cognizant of both brand identity as well as regional behaviors-Recruit, train, and lead a team of approximately 15 full time and part time team members to execute retail engagements -Lead and develop interdepartmental communication between both internal teams as well as external distribution channels-Source.

California

-Architect, schedule, and execute a robust field marketing calendar throughout the state-Lead and maintain a team of 10 team members to activate events -Maintain high value inventory of technology and event items-Develop a tiered market approach to maximize resources

-Deliver all brand and product initiatives in large forums, addressing audiences of varying size and interests-Connect consumers with retailers to close deals

Greater Los Angeles Area

-Successfully close new accounts or increase SKU penetration via the Stella Artois Draft Unit-Maintain velocity through in store engagements

-Manage sampling campaigns for brands such as Stella Artois, Stella Artois Cidre, Goose Island, and Bud Light in market as well as at special events including ‘Whatever USA.’-Lead a team of over twenty five brand ambassadors, from the start of the event planning through to payroll-Maintain retailer relationships from purchase to sell through

Greater New York City Area

-Facilitate and direct campaigns for brands such as Stella Artois, Stella Artois Cidre, and Becks Sapphire-Manage and deploy brand ambassador teams throughout Manhattan, working in conjunction with sales to support accounts-Special event management included the Stella Artois Chalice Factory in the Bryant Park Holiday Market, The Art of the Pour Draft.