Laurent Capelle Email & Phone Number

Cluses, Auvergne-Rhône-Alpes, France

en mission pour le compte de la société Davricourt en chefferie de projet

Thyez, Haute Savoie, France

Creation and marketing of outdoor and lifestyle sportswear in a short circuit network in 100% natural fibres, natural dyeing.- Competitive analysis / Range plan / Marketing strategy- Network development / Definition of supplier partnerships- Creation of a business plan / Forecasting / Investment plan

Passy, Auvergne Rhône-Alpes, France

• Worldwide 1163 shops Turnover €150mMissions:Analysing the customer's needs / Analysing a market / Analysing the competition / Defining a product range for a given market / Defining the characteristics of a product /.
• Customer satisfaction Average score from 4.2/5 to 4.4/5 and 4.7/5 new products
• 23% increase in turnover over 3 years (150 M€)
• Internal and external market research and price positioning 5 round tables, 4 usage tests, 24 questionnaires
• International trade fairs and assistance with range selection Increase in gross sales outside the EU +45%.

Domancy France

• Textile Europe perimeter 880 shops 33 warehouses Turnover €200mMissions:Designing the organizational chart of a logistics activity / Designing management tools / Synchronizing logistics activities with the.
• Reduction of stock life over 4 years 99 days => 83 days by managing end-of-life stocks + reduction of procurement lead times
• Renewal of the entire product range over 3 years
• Management of the COVID crisis by creating 3 scenarios. Adaptability to go from a -40% piloting in March to a +7% turnover.
• Average availability 92% and 96% on A codes (runners)
• Negotiation with suppliers to increase margins by 5% in 4 years (Design to Cost, component pooling, etc.)

Bangalore

• Missions:Analyzing the customer's needs / Analyzing a market / Analyzing the competition / Defining a product range for a market / Defining the characteristics of a product / Designing product manufacturing methods.
• Introduction of the first ski range in the formal market => Market leader
• Organization of competitions and introductory climbing courses in Bangalore
• Turnover in 2 years +325%.
• Duplication of textile A-codes in local Made in India strategy => Average selling price reduced by 35%, reduction of CO² emissions
• Implementation of regional strategies and ranges => reduction in stock weightRegional Director 17 Sport XS shops indirect management 120 people

Soissons

• Missions:Defining a commercial strategy / Implementing a commercial strategy / Determining the development of a commercial activity / Analyzing a commercial activity / Determining the commercial objectives of.
• 7.5M€ turnover, 30 to 50 employees
• Validation of mass plan and choice of range
• Security of goods and people, inventories...
• Analysis of catchment area, partnerships and events.

Bruxelles Belgium

• European Landowner organization: ThinkTank for the European Commission
• Study on accounting for ecosystem services in the agricultural environment
• Monitoring Natura 2000 area of the Great European Hamster
• Publications for the CE