Lauren Taber Email & Phone Number

Raleigh-Durham, North Carolina Area

We help companies unlock growth with data-driven marketing and data strategies and fractional CMO support.From marketing and business analytics to IoT products, we help product and marketing teams make better decisions and unlock growth with data. How? By leveraging our BITES framework, that’s equal parts strategic problem solving, Agile principles, and approachable AI.

Raleigh-Durham, North Carolina Area

Oversaw marketing and web teams for e-conolight.com, the $100M e-commerce division of Cree Lighting, an LED lighting market innovator—Created the division’s first marketing strategy, corresponding KPIs and budget—Identified gaps in customer experience on owned properties, and oversaw implementation of enhancements—Worked directly with the head of product management to help develop go-to-market strategies, third party supplier relationships and marketing plans to address new product introductions, stock-out and slow moving inventory scenarios—Oversaw creation of customer personae to help personalize marketing content and drive conversion—Created group’s first brand guidelines, leveraging primary and secondary data to develop target audience, value proposition and visual identity—Established acquisition, retention and loyalty strategy via digital email prospecting, paid social, display and direct mail, with initiatives paying for themselves after just three months—Created the team’s first influencer program to target tangential audiences and increase acquisition, with all programs paying for themselves in the first month —Developed social media strategy, delivering an average $70 ROAS month-over-month—Oversaw pay-per-click program, delivering an average ~$1.1M/month in revenue—Initiated A/B testing strategy for print and digital initiatives, with the findings saving $35,000/month, which was reallocated to more efficient tactics—Successfully implemented Agile methodologies in the marketing team, doubling output with fewer resources—Oversaw all public relations, creative, SEO, social media and creative agencies—Managed activity of web team, copywriter, project manager, digital designer and print designer

Raleigh-Durham, North Carolina Area

Oversaw integrated marketing communications strategies and $15M media buys for corporate marketing teams for Cree, Inc., $1.2B publicly traded company--Oversaw all content development, including broadcast TV creative, digital, social media content, sales enablement tools, and internal communications--Concepted and managed company brand and reputation. Developed the company’s first brand guidelines --Implemented all corporate sponsorship initiatives--Developed and oversaw social media strategy --Worked directly with the company’s CEO to develop and manage his social presence, including content creation--Created presentation materials for annual reports, shareholder meetings and executive speaking engagements--Wrote, produced and starred in internal video series highlighting industry and company news

Raleigh-Durham, North Carolina Area

Managed TV and digital creative development and $10M media buy for the company’s first consumer product, the Cree LED Bulb, which became the country’s best selling LED light bulb --Increased the company’s aided awareness from 0% to 22%, and increased share of voice from 0% to 79%--Secured the company’s position as one of Fast Company’s Most Innovative Companies in 2015--Executed all media events, sponsorship agreements and activations, influencer programs, and social campaigns, garnering coverage in publications such as Forbes, The Wall Street Journal, Fast Company, Rolling Stone, Elle Décor and FOX Business--Collaborated with product management, communications team and executive management to execute marketing strategies--Managed all public relations, social media, advertising and creative agencies--Assisted in budget management

Durham, North Carolina

Supported the corporate and business unit communications activity for Cree Inc, a semiconductor manufacturer --Developed and executed communications plans for all business unit product launches and corporate initiatives --Media trained the CEO and executive team and media briefing preparations--Assisted with on-site activations, desk side tours, media briefings, satellite media events, and roundtables--Managed public relations agencies

Raleigh-Durham, North Carolina Area

Served as primary contact for agency’s largest client, acting as liaison between the client and agency for a B2B marketing agency specializing in the technology/renewable sectors--Assisted in paid media strategy and implementation for clients--Assisted in creative direction and wrote ad copy for all technology clients--Managed agency’s account coordinators

Raleigh-Durham, North Carolina Area

Served as project coordinator for assigned clients, including project management, running client meetings and vendor coordination --Managed paid media advertising reports--Trafficked creative materials to publications--Scoped projects for agency’s largest client --Managed agency’s social media presence

Raleigh-Durham, North Carolina Area

--Wrote copy for the firm’s print advertising in local publications--Planned firm events for business development purposes--Researched and wrote executive summaries for client prospecting--Created and maintained a business development calendar to inform lawyers of networking events, sponsorship opportunities, and pertinent meetings

--Designed the company's corporate brochure--Designed four specialty brochures--Acted as the primary contact between the company's marketing department and various vendors--Educated new marketing employees in the use of Adobe InDesign--Relayed key marketing strategies from top management to marketing associates to ensure a clear, consistent message

--Designed and maintained budget spreadsheets for the finance department --Oversaw and approved all accounts payable and accounts receivable invoices--Represented other finance interns at weekly staff meetings and delegated duties as indicated by supervisors