Laurent Bouchou Email & Phone Number

Aix-en-Provence, Provence-Alpes-Côte d’Azur, France

A software publisher (SaaS & On Premise) for over 21 years in the mobility sector. Operating in France and North America.Clients are the public sector, companies in charge to operate the public transportation, and B2B companies.

France

Supporting SMEs in transforming their organization and returning to profitability

Marseille, Provence-Alpes-Côte d’Azur, France

• SaaS e-Commerce software editor - Digital service providers – Customer care management (> 7 000 SME)International Marketing Director then General Manager to operate the turnaround and transformation of the company.
• Major company transformation: culture, operations, pricing, partnerships, product and services, positioning, branding, training, hiring, firing, reporting...
• In a couple of years, brought the company from bankruptcy to an attractive software editor to resale,
• Product: move from a monolithic SaaS solution to a SaaS platform with API, by a partnership withBigCommerce (Nasdaq listed company), and operate the customers migration
• Services: Divide by 3 the time it takes to get the customer from the welcome call to the website inproduction,
• Business: divide by 5 the time needed to evaluate a project, and multiple by 3 to 5 the cost of services,

Région De Marseille, France

• Scope: Business development (marketing acquisition, customer base development), product marketing, CRM/Data/Analytics, and brand awareness for European countries,
• Member of the Executive committee,

Lyon Area, France

• Worked on the digital transformation of the company by leading cultural and operational innovation projects across all subsidiaries,
• Setting up partnerships with innovative startups to implement artificial intelligence solutions: 1/ a chatbot with Botfuel to sell the right insurance for travelers and expatriates, 2/ a callbot with Zaion to manage.
• Internal & external referral speaker about innovation, digital, blockchain, artificial intelligence

Paris Area, France

• Defined the marketing & digital strategy both for B2B & B2C activities and implement it,
• Designed B2B solutions in a functional, scalable, cross devices and international mindset,
• Established strategic partnerships (Google, MyTF1, …)
• Coordinated projects with technical and commercial teams,

Paris

• Designed the digital strategy for a major real estate French public utility,
• Set up an independent consulting company specialized in structuring and financing sides for SME.Management of its first digital clients: mobile gaming, and multichannel marketing platform,
• Designed a digital application for companies willing to drive their content and community management activities. Startup joined the HEC incubator.

Paris Area, France

• Managed a turnaround situation with the merger of two non-profitable companies,
• Designed and implemented a brand-new digital & marketing strategy,
• Outsourced the non-strategic functions,
• Established ROI metrics,
• Recruited and managed the team (10 people).

Paris (France) & Barcelona (Spain)

• Built the company and defined the omni-channel strategy,
• Developed a B2C business from scratch to 3M€,
• Defined and managed the marketing strategy: e-commerce website, SEO, SEM, e-mailing campaigns, events organization, social media, and KPIs,
• Built international businesses in connection with the US and Europeans suppliers,
• Set up a subsidiary in Barcelona for Spain market

Paris

Nice

Emba, Executive Master In Business Administration

Activities and Societies: Mentoring of HEC Students- Study trip at Babson (Boston, USA) - Study trip in Kyoto & Tokyo (Japan)

Innovation Management & Entrepreneurial Leadership

Master'S Degree In Management, Major : Business Finance

Activities and Societies: Co founder of the Ceram Snow Fight event (snowboard competition)