Laurent Bourscheidt Email & Phone Number

Kirkland, Wa, Us

Kent, Wa, Us

• Lead and manage all internal and external communications of all Ricardo Brands• Craft and execute dynamic marketing strategies that captivate and resonate with target audiences.• Cultivate and empower a top-tier marketing and digital squad, driving excellence and innovation.• Spearhead transformative marketing, PR, and digital initiatives to support business goals, foster lead generation, and increase Brand value perception• Forge a seamless synergy between sales and marketing initiatives to maximize impact and results.• Lead and optimize D2C e-comm strategic and tactical implementations which resulted in a 34% YoY increase in sales in 2023. • Upholding brand integrity and enforcing standards rigorously across all marketing and communication platforms.

Kent, Wa, Us

• Oversee and Manage all digital, print, and motion creative output for Ricardo BeverlyHills, Skyway Luggage, Stephanie Johnson, and American Explorer brands.• Lead, and mentor a team of in-house graphic, motion, and packaging designers, photographers, copywriters, external creative vendors, agencies, and business partners. • Collaborate with the digital, social, and communications teams in setting strategic and go-to-market year-long activities.• Lead all lifestyle and product photo and video shoots.• Manage all trade shows activities.• Create, maintain, and update all national and international sales material and presentation visuals. • Contribute to the strategic direction and product development in collaboration with the executive and product design team.

Providing strategic recommendations, creative direction and hands-on tactical implementations to a wide range of local and global organizations from funded start-up to Fortune 500 brands.• Identity Design, Website development, Social Media Management - AbylityGlobal - San Francisco, CA• Identity Design and Website development - Server Farm - Los Angeles, CA• UX /UI Design Lead at ThinkFiend.com• Coffee table book design - "Omotenashi-A Journey to Ryokan" Pacific Luxury Inc. - Tokyo - Japan• Strategic creative consultant - Atheneum & Partners - Berlin - Germany• Booth design and internal all hands event design - One Source Networks - Austin, TX• UX and website redesign for the New York Conservatory for Dramatic Arts - New York, NY• Identity, digital, print ads, social media and website design for "TheStudio@NYCDA" 2015 program • Trade show booth design and show identity - Host in Ireland 2015 - NY• Product launch and creative campaign concept for a privately-owned beauty brand - WA• Identity, brand and digital development for PinkBoatRegatta.org - WA• Brand positioning, identity development and corporate guidelines for Observable Networks - MO• Product launch ad campaign (Print- Digital) luxury brand management/Oribe Haircare - FL• Branding, advertising concepts development and website evaluation for an undisclosed public global investment Firm - NY• Event design and overall branding consultancy for Red Mountain Alliance AVA - WA

Snoqualmie, Wa, Us

• Led the initial branding, digital and marketing development, and launch of the brand.• Contributed to raising $5M in round B Funding.• Developed and built the Affiliate Marketing and Referral programs. • Led creative development of the digital platform as well as customer acquisition and retention email marketing activities. • Set up and manage online reviews, and creative portion of the social media channels • Managed and update all creative content from website to packaging.

Redmond, Wa, Us

Developed and directed an in-house creative team, providing leadership and implementing creative solutions for the Clarisonic brand expansion and launch in 20 countries, in Europe, Asia, and the United States. Shaped and communicated brand image, messaging and concepts for global and domestic marketing initiatives. Partnered with internal departments and external partners to implement brand vision across all platforms. • Reduced creative costs by more than 70% implementing assignments in house • Established internal processes and quickly built a creative team • Managed creative for print and digital advertising campaigns • Created benchmarks for merchandising guidelines and core product identity guidelines for new product launches and retail animations • Worked in close collaboration with the digital team on all aspects of digital and social media strategic and tactical campaigns • Directed retail design in collaboration with affiliate country directors and national retailers • Oversaw all packaging design for both core and promotional products • Managed an average of 35 projects/week in a high-pressure environment • Built strong relationship with creative vendors nationally and internationally

New York, New York, Us

Leading global creative team across Paris, Mumbai, Singapore and New York offices in developing user engaged creative strategies across all platforms from web, print, environmental, advertising, brand development, social media, to mobile and lead-generation campaigns.• Led day to day creative management on all agency accounts• Actively contributed in all agency new business pitches worldwide to 2M revenues• Deep hands-on in design, processes and client interactions• Identified, interviewed and hired creative talents in US, India and Singapore• Developed, mentored new discipline expertise for the global creative design team. • Initiated all social media presence and acted as lead voice on various media platforms. • Created internal programs to nurture talents and mentor team's growthClients Included: Equinix, Tata Communications, The Tats Group, Accenture, Sony Singapore, Barclay's Bank, USA Today, Chado Ralph Rucci, Vodafone India.

New York, New York, Us

Led the creative team in New York as well as identified and hired creative talent to staff starter offices in india and Singapore. Managed relationship with print, interactive, promotional vendors as well as photographers, extensive experience with on-press supervision and photo shoot supervision with corporate portrait, and still life photography.Key Clients included: Global Crossing, AIG Telecom, Bayco Jewelry, Tata indicom Enterprise Business Unit, Arbinet-Thexchange, KDDI, Gordian Group...

New York, New York, Us

Ground up development and management of creative department and processes, sourcing copywriters, photographers, programmers and interactive developers. Established key relationships with vendors with complete understanding of the printing and print production process. Clients have included Aberlour Scotch Whisky, Wild Turkey Bourbon, Bermuda Bureau of Tourism, Arbinet the Exchange, AIG Telecom...

Led creative on development of two 256-page coffee table books featuring prestigious watches and prestigious jewelry including Publisher's brand identity development and all promotional material around the book launch.

Day to day creative management and design concept and production for promotional print, advertising, events design and experiential events for luxury brands including Audemars Piguet, Rolex, Breguet, Hublot, Blancpain, Jaeger-LeCoultre, Ulysse Nardin and members of the Federation of the Swiss Watch Industry working directly with the executive management of the New York Office.

Blueprint design and model making for the largest most renowned French architectural firm. Part of the international competition team with winning entry for the Paris University Jussieu Library redesign tied with Rem Koolhaas’ OMA team.

Worked on day to day project with firm's owner on various architectural project from Church design to Sustainable residential project as well as private house design and multi apartment building design. Managed architectural survey and translated into detailed blueprints. Worked with suppliers and on site with contractors conducting work and monitoring minor modifications to project ensuring accuracy with blueprints. Managed internal product library update.