Laurent Gibb's Location
London, England, United Kingdom, United Kingdom
Laurent Gibb's Contact Details
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About Laurent Gibb
As a results-driven business development leader with a strong background in go-to-market (GTM) strategy and international expansion, my goal has always been to drive new business opportunities and growth. My expertise lies in crafting compelling go-to-market (GTM) strategies, building strategic partnerships, and spearheading sales management initiatives that help high-growth technology companies conquer new markets.Throughout my career, I've consistently delivered results by leveraging my skills in product development, sales enablement, and CRM adoption for corporate innovation giants like Bain & Company's Rainmaking Expand and startups alike. Some of my key achievements include:✓ Leading the Bain & Company Rainmaking Expand UK programme, building strategic relationships with key corporates and government agencies, facilitating over 153 business introductions. I generated 12 PoCs and pilot projects to validate scaleups' solutions, delivering impactful support with a 4.6/5 satisfaction rating across 15 scaleups.✓ Founding and launching an innovative online marketplace platform which transformed the gig economy work sector. Achieving an annualised turnover of £2.4M within a short period due to strategic market planning and execution of growth initiatives. ✓ Being responsible for the pivot of the business in my role as VP for Europe at myThings, scaling international sales and exceeding $40M ARR across several countries and successfully executing the recruitment of six managing directors for various markets. ✓ Building the UK operations from the ground up for Criteo, and managing day-to-day business, reporting directly to COO and collaborating closely with CEO and technical cofounders. Leading a pivot and reaching £1M+ ARR after only 12 monthsNo two businesses are the same, so my approach is uniquely tailored to fit each venture’s needs. I focus on new business development, understand market dynamics, and drive success through strategic decision-making.If you're looking to scale your company globally or need an expert in go-to-market strategy, let’s connect! Together, we can pave the way for your business to thrive in any market it ventures into.
Laurent Gibb's Current Company Details
Laurent Gibb Work Experience Details
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Enterprise Sales Director, UkPearsonLondon, Gb
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International Expansion Director ⬥ Go To Market LeaderScaling Partners Jan 2020 - PresentLondon, GbAt Scaling Partners, I empower scaleups to enter new markets by identifying new business opportunities, validating demand and product-market fit, and executing go-to-market strategies to secure early customers and drive long-term value. I focus on pilot projects, PoCs, and early adopters to build sustainable sales and revenue from international expansion.With extensive experience in international business and international sales, I guide companies through sales management and product development strategies, helping them achieve lasting growth and defy the odds, as over 60% of companies fail in their expansion efforts.Key Achievements:✓ Hired by Bain & Company's Rainmaking Expand, I led the UK expansion program for Southeast Asian scaleups, driving go-to-market strategies, securing 153 business introductions, and generating 12 PoCs, with a 4.6/5 satisfaction rating across 15 startups.✓ As a Go-to-Market Strategy Consultant for Brunel, I led market discovery, developed a tailored GTM strategy for their SaaS platform, facilitated key industry introductions, and secured a PoC opportunity, presenting insights that shaped Brunel's Board decisions on the platform's future.✓ As Commercial Lead EMEA for Adaptix, I led international sales and market entry in the UK and Germany, validated demand, optimized sales channels, and built a sales team, driving rapid growth through effective sales management.✓ Successfully collaborated with leading commercial organizations and trade agencies to support high-potential scaleups in their international business efforts, including Rainmaking Expand by Bain & Company, Enterprise Singapore (GIA Programme), Advantage Austria (Cleantech Programme), Technation UK (Fundraising Programme), Techleap.nl (Compass Programme), Newfound Global, and weGrow. -
International Expansion Director ⬥ Contract ⬥ Go To Market StrategistBain & Company Jun 2022 - Sep 2023Boston, Ma, UsHired on a 16-month contract by Bain & Company's international expansion service line Rainmaking Expand to run the UK route of their programme for Enterprise Singapore (ESG).Rainmaking Expand matches founders with the expertise they need to succeed in new markets. I focused on supporting high-potential companies from Singapore and Southeast Asia as they expanded into the UK.I led go-to-market strategies, developed strategic partnerships, established relationships with corporate innovation teams, and facilitated agreements like Pilots and Proof of Concepts (PoCs). Effective communication and collaboration with corporate partners, government agencies, and stakeholders were key in driving successful market validation and business outcomes.Additionally, I provided ongoing CEO mentorship throughout the go-to-market process, product-market fit validation, execution, and post-program support phases, ensuring companies reached commercial success. I helped generate new business opportunities through my network and outreach, securing long-term opportunities for these scaleups in the UK market.Key Achievements:✓ Led the development of strategic partnerships and relationships with key corporate entities and government agencies, including the Department of Business & Trade, Global Entrepreneur Programme (GEP), and London & Partners.✓ Secured over 153 business introductions between scaling companies and key decision-makers at corporates and innovation teams, accelerating international sales opportunities and fostering strategic partnerships in new markets.✓ Through my new business development efforts, I generated 12 PoCs and pilot project opportunities, connecting scaleups with key partners to validate their solutions and expand into new markets.✓ Consistently received a 4.6/5 satisfaction rating across 15 startups, reflecting the impact and value delivered through personalized support and strategic guidance in their international business expansion journeys. -
Go-To-Market (Gtm) Strategy Consultant ⬥ Contract ⬥ Renewable Energy Saas ProductBrunel Oct 2022 - Mar 2023Amsterdam, NlAs a Go-to-Market Strategy Consultant on a 6-month contract, I worked closely with Brunel’s CEO, Innovation Team, and the CEO of a recently acquired renewable energy company to assess the market expansion of their internal SaaS platform.I led market planning by engaging with potential customers to understand their challenges, procurement processes, and decision-making structures. Clear communication and teamwork with key stakeholders were crucial in developing a tailored GTM strategy. Additionally, I facilitated high-value introductions, fostering strategic partnerships, and presented a clear investment forecast to guide Brunel’s Board on the platform's future potential.Key Achievements:✓ Established relationships with key decision-makers in the renewable energy industry, unlocking new business opportunities.✓ Uncovered critical customer insights by analyzing procurement processes and decision-making structures, applying problem-solving to inform market expansion strategies.✓ Refined the SaaS platform's product development strategy based on customer insights and market analysis, ensuring alignment with industry demands.✓ Crafted a bespoke go-to-market strategy, identifying business models and product positioning, which was presented to Brunel's Board, influencing decisions on the platform's future.✓ Secured a PoC opportunity with a large organization, using business negotiation to enable solution validation and foster future commercial growth through new business development. -
Commercial Lead Emea ⬥ Contract ⬥ Go-To-Market ⬥ Business DevelopmentImi Jan 2022 - Sep 2022Birmingham, England, GbHired on an initial 6-month contract, later extended to 9 months, I served as the Commercial Lead EMEA for Adaptix at IMI Precision Engineering. I spearheaded new business opportunities and the go-to-market strategy for a US-based precision engineering hardware product across the UK and Germany, focusing on international business expansion.My primary focus was to validate demand in these markets and determine the most effective channels and routes to market. I developed and executed customer acquisition, pricing, expansion, and retention strategies. I also implemented CRM adoption and sales management processes, building a sales team and collaborating closely with Engineering, Operations, and Sales Directors to deliver an end-to-end product development and business strategy.Key Achievements:✓ Uncovered critical market intricacies, including compatibility issues, import/export taxation complexities, and optimal pricing and product positioning strategies, essential for refining our go-to-market strategy and ensuring smooth market entry.✓ Validated the most efficient sales channels to rapidly reach target customers and set a compelling customer acquisition, expansion, and retention strategy.✓ Reached a mid £xxk monthly sales run-rate within just a few months, demonstrating rapid market traction and the successful execution of the go-to-market strategy.✓ Led sales management by hiring, developing, and managing EMEA commercial resources, fostering a culture of teamwork and collaboration to drive results.✓ Maintained clear and effective communication with Engineering, Operations, and Sales Directors to develop an end-to-end business strategy that delivers for both customers and the business. -
Chief Executive Officer (Ceo) ⬥ FounderStaff Heroes Nov 2015 - Dec 2019I founded and launched an on-demand, fully automated marketplace platform that transformed the traditional gig economy and work sector, creating new business opportunities and providing businesses with access to fully vetted and trained talent via a self-service, automated booking platform. Our platform delivered transparency, simplicity, and cost savings, utilizing AI and algorithmic matching.Key Achievements:✓ Demonstrated leadership by raising £3M from angels and institutional funds, achieving annualized turnover of £2.4M, and managing overall P&L.✓ Led a team of 23 employees across sales, account management, marketing, operations, product, tech, and development, fostering strong teamwork to drive business success.✓ Attracted over 100,000 workers, with more than 3,000 businesses registering to use the platform since launch, establishing strategic partnerships with clients like Marriott Group, Hilton, Youngs, Ted Baker, DoubleTree, Servest, ISS, Delaware North, and Aramark.✓ Expanded international business and secured new business opportunities through a partnership with Deliveroo, supporting their restaurants with peak demand staffing flexibility, providing 24/7 access to on-demand talent.✓ Drove sales enablement and business negotiation for a new SaaS proposition, securing a partnership with a leading US hospitality and healthcare solutions provider.✓ Collaborated with policymakers and was invited to a roundtable at 10 Downing Street to discuss the gig economy, representing a key company within the Sharing Economy & HRTech sector.✓ The company was featured in the Matthew Taylor RSA Good Work Government report – Good Gigs: A fairer future for the UK’s gig economy.
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Chief Executive Officer (Ceo) ⬥ International Expansion ⬥ Turnaround StrategistBasekit Jul 2015 - Nov 2015Bristol, Bristol, GbAt Basekit, I was headhunted and brought on board as CEO, which became a turnaround situation rather than a growth opportunity. During my 5-month tenure, I delivered significant results to support the organisation in its transition.I reported to the board and was accountable for leadership of 70 people across London, Bristol, Singapore, and Brazil, overseeing P&L management to ensure financial sustainability.Key Achievements:✓ Reduced headcount by 15%, executing a turnaround strategy, including the closure of the London office, and optimising resources to improve P&L management.✓ Enhanced team morale and presented a go-to-market strategy to the Board, recentralizing the business to HQ in Bristol.✓ Led product development efforts by overhauling the commercial proposition, including a pricing review, ensuring products were no longer sold at a loss.✓ Strengthened accountability across the company through improved communication, KPI tracking, and linking individual performance to business goals.✓ Directed sales management and led account management teams, travelling extensively to support and close high-value enterprise deals, collaborating with all teams to maximize revenue.✓ Focused on new business development and drove the acquisition of new revenue sources through international expansion, closing the biggest deal in the company’s history with a major global eCommerce company, leading to a subsequent funding round. -
Vice President (Vp), Europe ⬥ Gtm & International Expansion ⬥ People LeadershipMythings Jun 2010 - Jun 2015London, GbAs VP for Europe, I reported directly to the CEO and board as part of the senior leadership team and held full accountability for all commercial activities at myThings in Europe. I was responsible for driving new business opportunities and P&L management, handling revenue targets exceeding $40M across the UK, France, Germany, Italy, Benelux, and Russia.With ownership of both the supply side (publishers) and demand side (advertisers and merchants), I oversaw sales management, account management, and marketing, along with supporting functions like technical account management and business intelligence. I led a team of over 30 people, including six direct reports, while ensuring effective communication across teams.Key Achievements:✓ Recruited, coached, and developed six managing directors, fostering leadership and team growth.✓ Led overall European advertiser strategy, sales management, and go-to-market execution, coordinating teams and tracking delivery against P&L management targets.✓ Drove business negotiation efforts for the "land and expand" strategy with the company’s largest eCommerce client, resulting in $1M monthly spend.✓ Embedded my team into the largest client’s business, expanding relationships and ensuring alignment of product support.✓ Transformed media buying from manual to programmatic, achieving up to 6 billion real-time bid (RTB) requests per day.✓ Ensured the business became one of Google EMEA’s first strategic RTB partners.✓ Increased revenues from $400K to $6M annually, contributing to a successful Series B round through programmatic buying.✓ Played a key role in the last two fundraising rounds, raising approximately $20M in total. -
Non Compete PeriodIndependent Consultant Nov 2009 - Aug 2010London, GbDuring my non-compete period after leaving Criteo and before joining myThings, I enjoyed consulting for a number of startups, focusing on international business, new business development, and product development.Key Achievements:✓ Delivered a go-to-market strategy for international expansion for Born.com, a startup in the high-end eCommerce space.✓ Licensed and white-labeled iPhone apps for a startup called UrbanKite, contributing to product development and market entry.✓ Consulted on the end-to-end eCommerce site setup and launch of Labelnoir.co.uk, using a drop-ship model. I handled market planning, product procurement, vendor logistics, marketing, and traffic acquisition to ensure the site’s success.I also took the opportunity to improve in various sports and ran my first marathon. -
Commercial Director ⬥ Go-To-Market ⬥ Growth ⬥ Uk Market ValidationCriteo Jun 2008 - Oct 2009Paris, FrAs the first employee outside of France, I spearheaded new business opportunities through the company’s go-to-market strategy and execution for the UK, driving international expansion and market entry. Starting solo with limited resources, I successfully validated product-market fit, which led to a strategic pivot for the business.Key Achievements:✓ Built UK operations from the ground up, managing day-to-day business, and reporting directly to the COO while collaborating with the CEO and technical cofounders, demonstrating leadership in establishing a new market.✓ Acted as Country Manager with full P&L accountability, leading high-performing teams remotely and overseeing sales management.✓ Created a business delivering £1M+ YOY revenues after just 12 months by focusing on international sales and sales enablement.✓ Achieved break-even for the UK business unit within 10 months, optimizing resources and expanding reach.✓ Led a strategic pivot from SaaS to advertising, which enabled the business to scale and secure additional funding.✓ Closed over 50 advertiser deals, including significant wins with top eCommerce players such as M&S, Otto, and Lovefilm, and managed numerous high-ticket deals with Dabs.com, Maplin, Link.com, Comet, and Kelkoo. -
Head Of Business DevelopmentEbay Ads Jun 2003 - Jun 2008San Jose, California, UseBay Ads, formerly Shopping.com
Laurent Gibb Skills
E Commerce
Online Advertising
Strategic Partnerships
Online Marketing
Affiliate Marketing
Digital Marketing
Start Ups
Digital Strategy
Business Development
Retargeting
Digital Media
Advertising
Marketing
Google Analytics
Strategy
Behavioral Targeting
Display Advertising
Rtb
Marketing Strategy
Web Marketing
Media Buying
Account Management
Conversion Optimization
Management
Ad Exchanges
Performance Based Marketing
Web Analytics
Mobile Advertising
Customer Acquisition
Search Advertising
Google Adwords
Ad Serving
Comparison Shopping Engines
Ad Networks
Monetization
E Business
Personalised Retargeting
Business Strategy
Strategic Planning
Business Planning
Sales
Ppc
Sem
Seo
Mobile Devices
Analytics
Mobile Marketing
Software As A Service
Leadership
French
Online Marketplace
Ad Tech
Negotiation
P&l
Laurent Gibb Education Details
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London Business SchoolPrivate Equity And Financing The Entrepreneurial Business -
University Of StrathclydeInformation Management
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University Of StrathclydeMechanical & Environmental Engineering
Frequently Asked Questions about Laurent Gibb
What company does Laurent Gibb work for?
Laurent Gibb works for Pearson
What is Laurent Gibb's role at the current company?
Laurent Gibb's current role is Enterprise Sales Director, UK.
What is Laurent Gibb's email address?
Laurent Gibb's email address is gi****@****ail.com
What is Laurent Gibb's direct phone number?
Laurent Gibb's direct phone number is +4420313*****
What schools did Laurent Gibb attend?
Laurent Gibb attended London Business School, University Of Strathclyde, University Of Strathclyde.
What are some of Laurent Gibb's interests?
Laurent Gibb has interest in E Commerce, Marketplaces, Digital Media, Environment, Consumer Internet.
What skills is Laurent Gibb known for?
Laurent Gibb has skills like E Commerce, Online Advertising, Strategic Partnerships, Online Marketing, Affiliate Marketing, Digital Marketing, Start Ups, Digital Strategy, Business Development, Retargeting, Digital Media, Advertising.
Who are Laurent Gibb's colleagues?
Laurent Gibb's colleagues are Kimberly Paredes, Roberta Jones, Angela Thomas, Markeda Staine, Paolo Postinghel, Dinya Norris, Marcos Barros Cumpadre.
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