Lauren Hall Email & Phone Number

Orlando, FL, US

Burbank, CA, US

Hershey, Pennsylvania, US

• Developed innovative, consumer-centric strategies and capabilities to drive long-term growth for Hershey
• Partnered with executives to drive strategic initiatives and optimize business processes; conducting current state analyses, developing recommendations, influencing strategic investments, and managing the delivery of.
• Led cross-functional workstreams to develop, and scale, an enterprise-wide consumer intelligence and analytics capability; informing key business decisions and initiatives, increasing ROI, and improving business unit.
• Transformed Hershey’s marketing, trade, and consumer experience strategies with a consumer-centric approach; increasing consumer engagement and revenues across new growth frameworks, channels, and customer segments
• Managed a digital media test and learn curriculum, launching 20+ media tests, working with brand teams and agency partners to optimize and build new strategies for increasing engagement
• Led competitive analysis to develop a multi-pronged strategy to grow Hershey’s portfolio and lead in the better-for-you chocolate category

Mclean, VA, US

• Oversaw the execution of Hilton’s Commercial Services’ global strategic priorities to drive market-leading performance through strategic analysis, project management, communications, and change management
• Transformed the governance processes for a portfolio of 24 global strategic projects and 18 sales contracts; successfully simplifying business processes, defining KPIs, and developing new reporting capabilities
• Created the go-to-market strategy for a new hotel room booking technology; leading workstreams to develop business process workflows, influence technology builds, and define key performance metrics
• Spearheaded the improvement of the Price Match Guarantee program, including data analysis, competitive research, and process mapping; resulting in the implementation of a new compliance software
• Streamlined operations for 10 global Area Sales Offices, creating a new budget tool and operations playbook

Mclean, VA, US

• Created tactical plans for, and executed on, 36 strategic objectives for a high visibility organization, facilitating weekly strategy sessions for organization leadership
• Guided a team to support operational readiness capability development, including establishing project timelines and crafting strategic communications
• Developed brand management collateral, including briefings, presentations, and talking points to inform senior leadership on the accomplishments and value of the organization

Mclean, VA, US

Provided management and process improvement consulting services

Franklin Lakes, New Jersey, US

• Provided financial and clinical consulting services to healthcare facilities in the southeastern United States for a medical device manufacturer, specializing in vascular access related products (regional annual.
• Managed a $27.3M territory, working with cross functional teams to prospect over $677K (annual revenue) in new business and maintain current business
• Engaged in over 15 product trials and conversions, increasing regional annual revenues 5.4% over previous year
• Conducted SKU and clinical assessments to assist customers in improving performance and reducing costs by streamlining processes and inventory
• Conducted clinical training for customers including webinars, industry conferences, and clinics to ensure customers understood the latest industry standards of practice to improve performance
• Created and utilized relationships with industry distributors to manage supply chain issues including backorders and product transitions

Mobile, Alabama, US

- Conducted market research for a corporate consultancy and economic development firm specializing in U.S./Chinese trade relations- Increased social media engagement as a result of conducting E-commerce and Technology market research, establishing consumer trends, target markets, and best practices to better market the SoZo Home store- Researched new.

- Planned and executed luxury polo events around the world to promote British heritage brands, as well as planned the logistics aspects of the events.- Assisted planning events and logistics for over 700 attendees - Coordinated services, created event planning files, created press packets, and executed the day of event- Participated in logistic planning.

Midland City, AL, US

- Worked on a team to manage the billing process for domestic military household moves- Processed billing, purged files, scanned documents, sent invoices, and posted revenues- Retrieved information from multiple databases and entered data into numerous computer systems- Assisted the Human Resources Department with personnel projects

Master Of International Business

Bachelor Of Business Administration (Bba), Business Administration And Management, General