Daniel Iaconis Email & Phone Number

Melbourne, Victoria, Australia

Work as the key lead across the APAC Hardlines Category - including Toys, Collectables, Stationery & Consumer Electronics, to align and advance strategic global and regional objectives. Working across the following areas of focus: - Providing input into global strategy and deal negotiation- Providing input into global line planning (ensuring right assortment, price point, distribution for region)- Drive business by partnering closely with regional/local offices- Regional/local licensee partnership- Developing overarching category strategies - Partnering closely with APAC Brand Management & Planning- Provide input into global strategies- Implementing go-to-market strategies- Drive new business - Facilitate cross-border distribution- Evaluate regional business models and O&O opportunities

Melbourne, Victoria, Australia

Working across Disney, Marvel, Lucas, Nat Geo and Fox franchises, with regional and in-country teams across APAC, to develop and implement potential business opportunities and go-to-market plans to capture whitespace and drive incremental revenues.

Melbourne, Australia

Melbourne, Australia

Melbourne, Australia

Melbourne Area, Australia

Supporting the Business Development team, reporting to the Chief Strategic Officer, worked on a number of digital marketing campaigns including the redevelopment of the Spectra Training website. Built effective relationships with key stakeholders within Spectra Training as well as with external stakeholders such as web developers, digital agencies and a multitude of large multi-national clients. Managed the development of various content marketing collateral, coordinated eDM campaigns through the company’s marketing automation system and reported on all analytics via the company’s CRM. Effectively managed the marketing responsibilities for several companies across the Academies Australasia Group.

Melbourne Area, Australia

Reporting directly to the Managing Director, developed and implemented marketing strategies and frameworks including marketing plan and calendar, brand and style guidelines as well as social media content plan. Monitored and implemented new and seasonal marketing trends where relevant and managed the launch of new services. Facilitated the re-development of website within tight deadline, and budget to include e-commerce functionality for future expansion. Worked with an SEO agency to develop and implement SEO plan and provided reporting on the performance of the website via Google Analytics and Webmaster Tools.

Bayswater

Reporting to the General Manager of Sales and Marketing, assisted in the development and implementation of the strategic marketing plan and 12 month calendar including the go to market strategy and launch of new products. Performed a nation-wide brand audit as part of the company’s re-branding strategy and ensured that all marketing collateral and promotional material was consistent with the new branding and brand hierarchy. Provided support to Marbletrend’s national sales team, suppliers and B2B customers across a range of initiatives, including the delivery of samples, management of image database, creation and distribution of sales and marketing collateral for sales meetings, trade shows, promotions, packaging and company executives.

Business, Marketing, Media

2009 International Studies Program Scholarship Hong Kong and Vietnam

Advanced Diploma, Business Marketing

Victorian Certificate Of Education

Activities and Societies: Co-Captain of Lincoln Sports House