Lauren Tirado Email & Phone Number

Miami, FL, US

Coral Gables, FL

• Founding Member of the Ani Alexander Group in 2013
• Branded the group with development of brand narrative and design of logo and key marketing materials
• Developed the marketing and sales strategy to become the Number 1 team in the Coral Gables office, the Number 7 team in State of Florida, and 6 consecutive years of Chairman’s Circle Awards for sales representing the.
• Development and deployment of all marketing and communication efforts across platforms including presentations, and CRM (email, direct mail, etc.)
• Certified luxury marketing specialist for real estate

Miami, FL

• Led retailer's rebranding efforts, redesigning logo and updating brand voice, deploying across all channels and touchpoints including in-store materials, online footprint, and all marketing materials
• Relaunched the store’s website, developing and creating digital content resulting in an increase in UX & sales
• Developed promotional campaigns, consistently boosting customer engagement and sales
• Managed the store’s social media via digital content creation leading to increased followers and engagement
• Lead the brand embroidery department, focusing on the Commercial/B2B segment
• Drove business development efforts, identified growth opportunities

Miami, FL

• Established boutique marketing consultancy, delivering strategic direction, design, production, and experiential marketing services for key accounts across Greater Miami.
• Giardino Gourmet Salads: Acted as the marketing department, developing marketing strategy, managing design and promotions, brand management (including restaurant rebranding), event coordination, franchising support.
• Greater Miami Convention & Visitors Bureau: Led experiential marketing, event coordination, and management for pop-up activations for specialty month promotions and at high-profile events such as the Sundance Film.
• Ever After Miami: Event coordination for 10th Anniversary event and developed a Standard Operations Procedures Manual
• Young At Art: Event coordination for Annual Gala
• The Great Business Project Magazine: Editor

Miami, FL

• Directed firm operations and overall marketing strategies, enhancing workflow and efficiency through the development and implementation of an operational systems manual
• Spearheaded branding projects for clients, collaborating with graphic designers to create dynamic, client-aligned designs
• Created engaging content for a range of clients and internal projects, including online marketing, websites, brochures, and branding materials
• Managed the end-to-end launch of an online info product, from product development through strategy implementation
• Drove business development by generating proposals, overseeing follow-ups, representing the firm at events, and securing two large-scale clients to diversify the firm’s portfolio
• Event management for large-scale accounts, including the groundbreaking of the Frost Museum of Science and VIP activations at the South Beach Wine & Food Festival

Doral, Florida, United States

Miami, Florida, United States

Miami Lakes, Florida, United States

Doral, Florida, United States

Miami, Florida, United States

Bachelor Of Arts - Ba, Liberal Arts And Sciences/Liberal Studies

London Study Abroad Program 2003

High School Diploma