Laurentiu Neagu Email & Phone Number

Managing in-game monetization:- Led efforts to boost revenue by carefully planning monetization schedules, promotions, and sales strategies, resulting in increased earnings.Overseeing external activities:- Configured daily emails, web and mobile notifications with segmented protocols, ensuring a seamless player experience beyond the game environment.Collaborating on system improvements:- Worked closely with development teams to continuously improve operational systems, identifying and implementing enhancements for smoother processes.Data-Driven Decision-Making:- Led the implementation and analysis of A/B tests, leveraging insights to inform data-driven decisions and continually enhance monetization strategies for maximum efficacy.Focal point for Operations in feature development:- Actively participated in cross-functional task forces and collaborated with product managers, representing operational considerations in feature development processes.Automation:- Developed Excel tools to streamline tasks, reducing creation time by approximately 65%, and developed internal Python scripts for improved data accessibility and decision-making.

Bucharest, Romania

- Ran and improved client ads across platforms, exceeding goals;- Kept in touch with partners for smooth campaign delivery.- Made a faster Excel report tool, giving clients useful info.- Planned ads smartly, using data to target and budget well.- Stayed flexible as campaigns changed, keeping them effective.- Looked deeply at ad results, giving clients clear reports.- Kept learning to make ads better, staying up-to-date.Technologies used: Facebook Ads, Google Ads, DV360, Excel, Power Query, Supermetrics

Bucharest, Romania

-Creating and managing Advertising campaigns through DFP (DoubleClick for Publishers);-Communicating with the sales team and optimizing the campaigns based on the client needs (CTR, Viewability, Leads etc.);-Generating campaign reports for clients;-Creating new advertising formats and updating/optimizing the existing ones

Bucharest, Romania

-Providing technical support for Campaign Managers worldwide;-Verifying and fixing ads related bugs reported by QA;-Providing technical support when integrating with different advertising companies (Sizmek, Doubleclick, S4M, Appslfyier etc.);-Generating and processing custom big data reports for clients from proprietary AdServer using MySQL, Spark and Python;-Solving issues with campaigns reported by the retail team

- Assigning tasks to other team members;- Creating bug status reports;- Propose appropriate methods for optimal testing;

- Testing mobile games;- Create and verify issues in QADB;- Test new developments and bug fixes;- Creating and altering data in the profile JSON, for testing purposes;