Lauren Trzeciak Email & Phone Number

Augusta, Ga, United States

Augusta, Georgia

• Lead a team of 4 full-time employees supporting all marketing efforts in the aftermarket segment of powersports, personal transportation and turf. • Develop annual marketing and strategy content plans regarding new product launches, catalog timelines, social media strategy, trade shows and events, and photoshoots.• Responsible for creating and executing dealer programs by gathering voice of customer, understanding competition, and analyzing sales data and trends; executed a multi-channel communication and training plan. • Orchestrated building the first in-house studio to help reduce the marketing spend on outsourcing catalogs, videography, brochures, and photography; resulting in an anticipated savings of $1M. • Spearheaded a catalog RFP by interfacing with multiple agencies and printers to quote various aspects such as art creating and design, account management, and printing and fulfillment. • Executed the aftermarket marketing efforts during a multimillion-dollar partnership with Bass Pro which included analyzing inventory impacted by branding, creating new catalogs, and developing new retail packaging.

• Lead all marketing efforts in the aftermarket segment for powersports and turf – new business divisions within TSV that account for 25% and 35% of the company’s revenue. • Lead the P&A website integration efforts following the acquisition of Arctic Cat to create a seamless user experience and drive dealership traffic. Includes coordinating with agencies, re-evaluating user experience, incorporating ecommerce, and ensuring all branding/messaging consistency. • Responsible for developing and administering the Textron Off Road promotional schedule utilizing Pardot. Resulted in $1.1M in revenue, including a spring sale that created a 42% increase in sales year over year. • Established the go-to-market strategy for the accessory launch of a new vehicle, which included producing a P&A focused shot list for a photoshoot, developing catalog and collateral strategies, populating new products on the website, and supporting the vehicle social strategy. • Developed the rebranding strategy for $2.5M worth of inventory; presented financial implications of multiple options and executed the selected plan. • Launched the first ever Bad Boy Off Road fall apparel line via our dealer base and online Facebook store garnering a 90% increase in site views versus the previous spring line launch.

• Hand-selected to lead the marketing team of 6 full-time employees and 2 interns during a gap in the Director position. Managed a $1M marketing budget to build collateral, coordinate with agencies, update web presence, and improve competitive footprint. • Developed a multi-channel marketing strategy and budget for the following year by analyzing the current strategy and assessing gaps and opportunities; presented and gained approval from senior leadership. • Led the implementation of a new online vehicle configurator for Textron Off Road, which generates 4,000+ page views a month—the 9th most viewed page; resulted in increased customer engagement and improved ability to sell at dealer-level.

Augusta, Georgia

• Facilitated the new product process, which included conducting multiple analyses, setting initial price and cost goals, determining sales targets with sales leadership, and executing go-to-market plans for over 100 new products generating nearly $2M in revenue. • Directed and organized the introduction of Pro-Fit at the industry’s largest tradeshow, which led to signing 4 new dealers and a 30% increase in Pro-Fitparts.com site views. • Produced an E-Z-GO and Pro-Fit accessory photoshoot to gather content for future catalogs, communications, trailer wraps, and print advertising. • Assisted with event coordination such as photoshoots, tradeshows, and other events to represent parts and accessories, meet with current dealers to gather competitive insight, and create relationships with potential suppliers.

Oxford, Ohio

• Maintain safety standards to achieve optimal work conditions.• Increase production through efficient equipment operation.• Engage with 100 customers per day to make their overall experience more enjoyable.

Oxford, Ohio

• Elected by 100+ peers to serve on a 16-member Executive Board.• Responsible for raising as much money as possible for the chapter in order to regulate dues and allow for participation in events. • Raised almost 50% of last year’s total fundraising budget in just one event. • Bolstered recruitment efforts by presenting information to groups of more than 50 potential recruits.• Direct a committee of 12 members to develop and implement various fundraisers.

Modesto, California

• Spearheaded a grassroots marketing campaign to target specific clientele to increase hospital revenue. • Maintained relationships with various vendors to help promote and market the hospital's presence within the community. • Engaged in customer relations to bolster the reputation of the hospital. • Created a future job position for the new wing of the hospital through constant trail and error. • Planned events to lead a women's initiative program focused on increased managed care to be implemented in the month of October. • Assisted in multiple hospital engagement photo shoots to directly promote the hospital via social media and billboard campaigns.

Modesto, California Area

• Created questions for a 15-person focus group regarding a new childbirth education program.• Engaged company’s 5,000 Facebook followers through managing the Facebook page and posting regularly.• Developed an action and roll out plan for Twitter to broaden the hospital’s social media presence beginning August 2013• Assisted in directing a 7-person testimonial photo shoot for print and billboard advertisements designed to increase brand loyalty and awareness of the organization.• Attended community events to better promote the hospital's presence. • Attended board meetings and conference calls with agencies to discuss new marketing projects.

Centerville, Oh

• Led monthly progress reports with the CEO to review and plan for the upcoming quarter.• Managed schedules for a 20 person staff, allocated hours accordingly, and reviewed reporting times on timesheet to accurately reflect our payroll.• Improved customer service by walking them through the sales and ordering process as well as following up with them post-sale to ensure the highest quality of customer service was given. • Communicated with suppliers to ensure that our inventory was sustainable and cost effective.

Bachelor'S Degree, Marketing, International Business

Activities and Societies: • National Society of Leadership and Success-Sigma Alpha Pi • Delta Sigma Pi-Alpha Upsilon Chapter

Education record

Activities and Societies: College Composition High School Dual Enrollment

Education record

Activities and Societies: Microsoft Proficiency High School Dual Enrollment

High School Diploma

Activities and Societies: National Honors Society, Business Professionals of America, D.A.R.E, Lunch Buddies, Business Administration.