Lauren Van Der Merwe Email & Phone Number

Sydney, New South Wales, Australia

I have rejoined 3P Learning, this time in the B2B team. Our world-leading programs harness the best elements of online learning, supporting educators and motivating children to succeed in reading, writing and mathematics.

I took a mid-career gap year and embarked on an extended vacation with my husband. 454 days of living out of a suitcase later, we had visited 35 countries, met incredible people, visited family and friends across the globe and saw so many beautiful places – all memories that will last a lifetime.

Sydney, New South Wales, Australia

When Blake eLearning was purchased by 3P Learning, I was promoted to the Head of Marketing for B2C. My core focus was ensuring that we were a happy and productive team that was highly motivated to achieve our revenue and growth goals. Our award-winning online learning programs, Reading Eggs and Mathseeds, are used by over 20 million children worldwide.

Sydney, Australia

In 2018, I joined the dynamic team at Blake eLearning (now a part of 3P Learning), moving back into client-side marketing. I was originally employed as the Direct Marketing Manager for Australia and New Zealand. I have worked on the end-to-end marketing of the ABC Reading Eggs, Reading Eggs Junior, Reading Eggspress and Mathseeds brands.

Sydney, Australia

I enjoyed this expanded role within Think Big Online, helping drive growth and efficiency within the company. The agency helps small to medium-sized businesses get the right marketing strategies in place to maximise their marketing investments in the digital space, including Search Engine Marketing (SEM), Social Media Marketing (SMM), Search Engine.

Sydney, Australia

• Strategy development and tactical digital marketing implementation on behalf of 30+ clients.
• Client liaison and project management.
• Client retention and growing established accounts.
• Monthly reporting on KPIs and budgets of client accounts.
• Campaigns vary according to client needs but can include Google AdWords (Display & Search), YouTube, Facebook and Instagram Advertising. We generate video, EDM, blog and website content to support the campaigns, and.
• Campaigns vary according to client needs but can include Google AdWords (Display & Search), YouTube, Facebook and Instagram Advertising. We generate video, EDM, blog and website content to support the campaigns, and.

2016 was a year for travelling and completing my MBA studies, while moving from South Africa to Australia (and stopping just about everywhere else in the world on our way). Being a digital nomad and travelling around the world for a few months, I started a blog about our travels called 'Nowhere in Particular'.

Johannesburg Area, South Africa

• Sage HR & Payroll is a division of Sage South Africa (Pty) Ltd. The organisation is a leading developer of payroll and HR software solutions and services (SaaS). I fulfilled a marketing management role within Sage and.
• Participation in divisional strategy development, initially at a MANCO and later at an EXCO level.
• Development and execution of marketing strategy including taking new products to market and achieving growth objectives for existing products (B2B and Channel).
• Budgeting for the effective execution of the strategy.
• Reporting on the achievement of ROI as per metrics put in place for campaign tracking and measurement.
• Management of the marketing team comprising 15 marketing or communication specialists and graphic designers.

4 Pybus Road, Sandton, Johannesburg, South Africa

• I was the Head of Sales and Marketing at Regenesys Business School - one of the fastest growing schools of leadership and management. Regenesys offers academic qualifications from certificate level to the prestigious.
• Managing the Marketing, Sales… Show more I was the Head of Sales and Marketing at Regenesys Business School - one of the fastest growing schools of leadership and management. Regenesys offers academic qualifications.
• Managing the Marketing, Sales, Events and PR departments. This included leading a team that comprised three managers and 32 employees and managing employee performance to ensure the achievement of objectives.
• Sales and Marketing strategy development and implementation for both B2B and B2C.
• Participation in organisational strategy development at an executive level.
• High-level stakeholder engagement to establish partnerships and leverage opportunities, including media.

Johannesburg Area, South Africa

• I was employed as the Marketing Executive for the Faculty of Art, Design and Architecture (FADA) at the University of Johannesburg. I was also responsible for the full marketing function related to the FADA.
• Planning and managing the integrated marketing communications of the faculty and the gallery within the university.
• Stakeholder management, event management and market research.
• Development and maintenance of web and social media presence, as well as… Show more I was employed as the Marketing Executive for the Faculty of Art, Design and Architecture (FADA) at the University of Johannesburg. I.
• Development and maintenance of web and social media presence, as well as traditional printed marketing and promotional collateral.
• Briefing of designers and ensuring adherence to branding. Show less

Johannesburg Area, South Africa

• I was employed by Mindset Network as the Marketing Manager for their core brand and four sub-brands. Mindset Network created and sourced educational content, which is distributed through broadcast (a DStv channel) and.
• Drafting and implementing marketing plans for core and sub-brands.
• Managing costs against budgets and managing two Brand Managers.
• Liaising with funding partners, overseeing the PR agency and briefing designers.
• Writing content for communication initiatives and marketing materials. Show less

Pretoria Area, South Africa

• I was first employed by Primeserv as the Gauteng Regional Advertising, PR and Sales Co-ordinator for their Working World Colleges. I was then promoted within the company to Marketing & Communications Co-ordinator.
• Marketing planning and budgeting for the division.
• Branch liaison and assisting franchises to… Show more I was first employed by Primeserv as the Gauteng Regional Advertising, PR and Sales Co-ordinator for their Working World Colleges. I was then promoted within the.
• Branch liaison and assisting franchises to obtain a greater market share.
• Press liaison and monitoring of marketing trends.
• Writing, editing and designing of marketing materials.

Master Of Business Administration (Mba)

B Com

High School Senior Certificate