Lauren Goodwin Email & Phone Number

Boston, Massachusetts, United States

Greater New York City Area

*Keyholder, responsible for executing store opening and closing operations and regularly acting as Manager on Duty. *Lead stylist for VIPs and customers who have had prior negative experiences within the brand or within the bridal industry, ensuring that they have a positive memory of wedding dress shopping and are able to find what they are looking for.*Mentor and train junior stylists, educating them on product knowledge and sizing. *Travel to pop-up shops throughout the United States, providing the BHLDN experience to brides not normally able to visit a brick and mortar location.

Greater New York City Area

Consistent top 3 seller, averaging a monthly conversion rate of 41% and an average monthly demand of $27,358.*Create individualized customer experience, providing styling recommendations and guidance based on client need and trend knowledge. *Maintain detailed appointment records including bridal measurements, size recommendations, and other relevant information about their wedding. *Provide feedback during fit and styling sessions, acting as the voice of the consumer.

Greater New York City Area

New York, New York

*Planned, executed, and analyzed paid and organic social media content, growing Instagram (59%)/Facebook (19%)/Pinterest (4%)/Twitter (2%) followings by a total of 84% in 11 months.*Produced and analyzed B2B and B2C Mailchimp campaigns, executing 42 consumer-facing email campaigns with an average open rate of 15.9% and a click-through rate of 1.6%. *Coordinated 8 separate e-commerce product launches and built product images in Photoshop for e-commerce and third party retailers. *Spearheaded transition from Dropbox to Filecamp digital asset management system.

Greater New York City Area

*Launched and maintained social media profiles on Facebook, Instagram, Twitter, and LinkedIn, overseeing paid and organic content development and managing strategy and analysis. *Provided client service support for 2700+ volunteers, collaborating with 60+ volunteer-based committees to create editorial and marketing content strategies for fundraisers and community-facing initiatives.*Maintained public Wordpress website and secure member database. *Developed recruitment strategies and managed membership programming. *Designed, wrote, executed, and analyzed weekly email marketing messages in Mailchimp for both internal and external audiences.

Greater New York City Area

*Supported three Development Associates and Vice-President of Corporate Development. *Assisted with event planning, procuring in-kind donations and researching outreach opportunities.

Greater New York City Area

*Monitored and organized press placements for clients including The Toy Insider, Silverlit Toys, HarvestMark Foods, and StreetStrider. *Supported three senior account executives. *Identified media partners in Cision database, composing and distributing targeted short and long-lead product pitches.

Greater New York City Area

*Drafted public relations launch plans for 10+ licensed fragrance brand product launches. *Monitored daily press requests and placements for Elizabeth Arden and licensed fragrance brands.*Edited press releases and oversaw distribution to international markets. *Liaised with outside public relations agencies on a daily basis. *Coordinated industry award submissions.

Greater New York City Area

*Managed showroom relationships. *Identified on-trend products. *Organized purchase order process. *Handled customer communications. *Developed marketing messages.

Greater New York City Area

*Managed President’s schedule and expenses and merchandising team databases. *Supervised client sample tracking system. *Liaised between overseas factories and sales representatives.

Bachelor Of Arts - Ba

Certificate

Certificate

Education record

High School Diploma

Education record