Lauri Michael Email & Phone Number

1333 Broadway Nyc., Ny

Hands on start up of the Skye's the Limit casual brand with a very small team.Engaging in every aspect of product development from concept to finished product, including trend forecasting, seasonal color flow, piece goods r&d, print and pattern development, styling, initial spec packs, pattern and fit review, executing the product with specific emphasis on design aesthetic and price/value.Focus on development of indigo denim r&d, construction and finishings.Shopped Europe and California for design inspiration.

Nyc., Ny

Executed start up of Emma James, a career sportswear brand which expanded into full lifestyle. Built volume from zero to $115 million. Conceptualized and launched Tapemeasure, a contemporary brand, building volume to $25 million in 2 years.Directed all phases of line development from concept through finished product for both Tapemeasure and Emma James brands. Engaged in every aspect of product development including concept, color and print, piece goods r&d, fit review, and partnering with production team, executing the product with specific emphasis on design aesthetic and price/value.Shopped Europe for design inspiration.Traveled to Asia to work directly with piece goods mill and factories.Presented concepts to key accounts, incorporating their feedback and regional needs into each season's lines.Increased profitability goals 10 points while maintaining price/value relationship.Monitored retail sell-throughs to determine succeed, applying knowledge to build assortments and guide styling.Promoted twice during tenure.

Designed Essentials weekend sportswear line and coordinated missy and junior private label programs. Responsibilities included fabric research, print and pattern development.Domestic and overseas travel.Spearheaded creative development of marketing tools to drive sales.

Designed missy career sportswear line. Shopped Paris and London for trends and design inspiration. Simplified design sheets, streamlining paperwork. Directed trim research and development. Promoted to designer