Laurie Mona Email & Phone Number

• Researched, wrote and edited thought leadership, product-specific and event material targeted to SMB and Enterprise with a focus on education, industrial and healthcare markets and technical audiences.• Collaborated with cross-functional team members globally to produce both time-sensitive and evergreen content. Produced SEO web content weekly, newsletters monthly and projects on demand. Developed 100+ blogs, e-books, white papers, case studies, videos and event materials for public… Show more • Researched, wrote and edited thought leadership, product-specific and event material targeted to SMB and Enterprise with a focus on education, industrial and healthcare markets and technical audiences.• Collaborated with cross-functional team members globally to produce both time-sensitive and evergreen content. Produced SEO web content weekly, newsletters monthly and projects on demand. Developed 100+ blogs, e-books, white papers, case studies, videos and event materials for public communications, channel partners and sales.• Managed multiple projects concurrently, meeting firm deadlines and using project management and productivity tools including Google Workspace, Microsoft Office, Adobe Creative Suite, iWork Suite and Dropbox. Show less

Zumbrota, Minnesota, United States

• Researched, wrote and produced website, print, and video content including consumer blog posts, product manuals, B2B sales collateral and informational product videos.• Developed content strategy. Wrote 50 long form SEO blogs to establish company as an expert resource, tracked engagement with Google Analytics. Produced 20 product installation and programming videos, currently at 55,000+ views. Reviewed, updated and monetized existing YouTube videos to optimize information and sales… Show more • Researched, wrote and produced website, print, and video content including consumer blog posts, product manuals, B2B sales collateral and informational product videos.• Developed content strategy. Wrote 50 long form SEO blogs to establish company as an expert resource, tracked engagement with Google Analytics. Produced 20 product installation and programming videos, currently at 55,000+ views. Reviewed, updated and monetized existing YouTube videos to optimize information and sales value.• Worked with Customer Service and Product Merchandising teams to identify information needs, allocate resources, and prioritize projects with project management tools including Asana and Jira. Show less

Zumbrota, Minnesota, United States

• Supervised 12 Customer Service agents in multiple locations who supported four separate 1st party e-commerce websites and nine marketplace channels with over $30M in annual sales.• While managing the team, raised Google reviews score of the largest domain from 4.7 to 4.8 out of 5, and raised the “NiceReply” email customer support score from 9.3 to 9.6 annual average.• Managed communications and processes via e-commerce platforms and cloud-based software including Google Workspace… Show more • Supervised 12 Customer Service agents in multiple locations who supported four separate 1st party e-commerce websites and nine marketplace channels with over $30M in annual sales.• While managing the team, raised Google reviews score of the largest domain from 4.7 to 4.8 out of 5, and raised the “NiceReply” email customer support score from 9.3 to 9.6 annual average.• Managed communications and processes via e-commerce platforms and cloud-based software including Google Workspace, Salesforce Desk, NetSuite, and Magento. Show less

Rochester, Minnesota, United States

• Oversaw communications across all channels, including print, email, website, video, and social media. Directed writing, editing, proofreading and design, both autonomously and in collaboration with team members and outside vendors. Served as the contact point for all media relations and as staff liaison to member news science editorial board and medical journal editorial board.• Produced print newsletter, annual meeting educational conference collateral, promotional materials and social… Show more • Oversaw communications across all channels, including print, email, website, video, and social media. Directed writing, editing, proofreading and design, both autonomously and in collaboration with team members and outside vendors. Served as the contact point for all media relations and as staff liaison to member news science editorial board and medical journal editorial board.• Produced print newsletter, annual meeting educational conference collateral, promotional materials and social media content. Show less

Rochester, Minnesota, United States

• Provided media relations and marketing for 150+ yearly events and initiatives. Wrote, designed and produced monthly print newsletter, brochures, news releases, annual report and e-newsletters. • Managed marketing budget including print contracting, design and advertising sales. Managed content and design of website and social media accounts. Coordinated production of videos and print/web magazines with out-of-state vendors and community contacts.

Rochester, Minnesota, United States

• Led all aspects of non-profit arts organization’s operations including fundraising, staff administration, communications, budgeting and strategic planning.• Initiated “Keep Our Symphony Sound” fundraising campaign in response to the world-wide financial crisis. Exceeded $50,000 goal by securing individual donor and major grant funding totalling over $100K.

Rochester, Minnesota, United States

• As organization’s first Marketing Director implemented strategies to engage new audiences and maximize concert attendance while retaining a loyal base of supporters. Created a targeted mix of traditional and new media incorporating direct mail, print and broadcast advertising while piloting interactive website content and social media activities on Facebook, YouTube, and Twitter. • Attracted new audiences and reversed declining attendance, an increase of 28% YoY average attendance, while… Show more • As organization’s first Marketing Director implemented strategies to engage new audiences and maximize concert attendance while retaining a loyal base of supporters. Created a targeted mix of traditional and new media incorporating direct mail, print and broadcast advertising while piloting interactive website content and social media activities on Facebook, YouTube, and Twitter. • Attracted new audiences and reversed declining attendance, an increase of 28% YoY average attendance, while in the midst of a poor economy. Increased private donors and raised awareness of the organization. Show less

Rochester, Minnesota, United States

• Assisted in planning, promotion, production and budget tracking of first Mayo Clinic National Healthcare Symposium. Assisted National Media Relations Manager by coordinating meetings and facilitating communications between Rochester, Jacksonville and Arizona sites for national media relations. Piloted new social media technologies within department. Trained staff in new technologies including Facebook and Twitter.• Worked with Media Support Services for immediate event coverage including… Show more • Assisted in planning, promotion, production and budget tracking of first Mayo Clinic National Healthcare Symposium. Assisted National Media Relations Manager by coordinating meetings and facilitating communications between Rochester, Jacksonville and Arizona sites for national media relations. Piloted new social media technologies within department. Trained staff in new technologies including Facebook and Twitter.• Worked with Media Support Services for immediate event coverage including breaking news stories and news conferences. Triaged contacts and served as liaison between media and communications consultants. Show less

Zumbrota, Minnesota, United States

• Promoted gallery, gift shop, classes and concerts via news releases, brochures, postcards, posters, web site and e-mails. Wrote, designed and produced all promotional materials. Managed website.

Kenyon, Minnesota, United States

• Oversaw brand management of the product line representing over 90% of annual sales.• Produced annual 160+ page, 4-color catalog. Initiated and coordinated photography of company product located in seven different states.• Coordinated 18 annual trade shows. Collaborated with sales managers to plan promotional mailings, choose products, backdrops, banners, photos and promotional incentives.