Reporting to the Vice President of Quality & Innovation, this was a new role for Simplot. Leveragingmarketing and business experience as well as cross functional team management, responsible foridentifying and developing products and plans for long term strategic initiatives, innovation and majorgrowth platforms. Team, both direct and indirect, includes food scientists, engineers, project managerand finance professionals.• Established vision for new business venture projected to contribute to 15% of Food Group total netEBIT within 5 years of start up, including value proposition, lead customers and go to market strategy• Identified “white space” opportunity through insights• Validated technology and processing capabilities; worked cross-functionally to determine technologyand processing gaps and lead team to resolution• Led Product Development team to develop and launch by translating insights into concepts andproducts

Developed the strategy and business plan to expand the Simplot avocado business to markets outside the core North American market.• Established enterprise value and profit potential of business to frame business opportunity based ongrowth and penetration scenarios.• Assessed global opportunity by market (Europe, Asia, Latin America, and Africa/Middle East) tomaximize revenue and profit. Identified key markets for expansion.• Identified optimal supply chain strategy including sourcing, production, and distribution to ensure year-round supply and minimal risk of disruption.• Developed and recommended go to market strategy by market including build/buy/strategic alliance analysis.

Responsible for marketing activities of Foodservice and National Account business channel. Combinedrevenue of $800MM and volume of 1.5B lbs. Led all marketing activities including innovation, productand brand marketing, customer marketing, training, culinary and marketing services.• Managed and developed marketing team for optimal performance, both individual and departmental.8 direct reports with an overall headcount of 25 FTEs. Led strategy for talent acquisition, development,and retention within marketing group• Led the development of the 5-year strategic plans for core product categories. Worked crossfunctionally and cross channel to provide comprehensive plan.• Developed annual strategic marketing plan incorporating product/brand and customer segmentstrategies. Work cross functionally to ensure resources are deployed effectively, on time and on budget,to meet volume and profit goals.• Led innovation and new product commercialization strategy for foodservice product portfolio. Ensuredalignment with overall new product strategy through active participation in Stage & Gate process.• Launched the French fry industry’s most successful new product in over 20 years, gaining distributionnationally and internationally and reaching over $20M in sales in first 2 years.• Developed and communicated competitive positioning for the foodservice channel.

Responsible for branded frozen potato product portfolio (e.g french fries) in $650MM+ foodservice saleschannel.• Developed three year strategic and marketing plans for frozen potato category.• Identified focus product categories based on contribution margin to improve portfolio profitability anddrive toward value added sales.• Managed team of three product marketing managers

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