Laurie Mcmaster Email & Phone Number

Plano, Texas, United States

• Managed over 50 client relationships valuing over 5.2M in ARR with a retention rate of 99% for product line including data insights, marketing automation, digital banking integration, marketing channel integrations and.
• Planned, implemented and optimized data-driven, cross-channel digital marketing campaigns for clients as part of their overall strategic marketing plan and business growth.
• Developed and implemented a functional department within Client Success including hiring, training and leading a team of Client Care Specialists to support the daily task requirements of 227 clients using our.
• Worked closely with cross-functional teams and third-party vendors to support clients' objectives
• Fostered strong client relationships, earning high satisfaction and numerous client referrals/advocates for our Data and Marketing Automation platform.
• Shared comprehensive product knowledge both within the company and externally, serving as a go-to resource for team members.

Cleveland/Akron, Ohio Area

• Provided exceptional client service as primary account manager across partner/direct client relationships.
• Utilized project management skills to effectively onboard and train new clients on digital marketing platform as part of partner and direct client integrations/ implementations.
• Planned, implemented and optimized data-driven, cross-channel digital marketing campaigns to grow client accounts.
• Proactively identified strategic campaign opportunities from client data to ensure maximum results for clients integrated marketing plans.
• Managed budget, monitored and optimized RTB digital advertising campaigns, while having a sharp focus on effectiveness from an ROI perspective.
• Optimized campaign performance by analyzing reports and recommending changes for optimum success.

Philadelphia, PA

• Developed and executed client Integrated Marketing campaigns including traditional, Digital, Online and social media marketing initiatives from budget to strategic marketing plan to final market implementation.
• Planned and implemented Online Marketing initiatives for SEM and ongoing consumer acquisition, upgrade and retention efforts furthering client market awareness and achievement of goals.
• Increased clients’ social media presence through individual and Integrated Marketing campaigns that engaged, expanded and retained fan base.
• Directed creative team and outside resources to successful implementation of client strategy on budget and on schedule, routinely exceeding measurable objectives month over month.
• Planned and executed creative strategies for clients’ Cohorts® segmentations, improving market effectiveness and ROI.
• Maximized client relationships and new business opportunities, growing client base and agency billings year over year.

Akron, Ohio

• Key leader in launching advertising agency, establishing client base, and developing client management department.
• Increased agency client base and billings through new business efforts by 75 -100%+ each year.
• Achieved a year on year ROI of 150%+ by promoting the agency as a turnkey provider of marketing solutions to effectively acquire, upgrade and retain customers.
• Integral in agency start-up including hiring/managing client support and sales staff, implementation of agency project and contact management programs.
• Enhanced agency’s offerings to include data-driven and Internet Marketing solutions elevating clients’ overall strategies.
• Managed client relations effectively from project concept to execution for multiple consumer and business-to-business accounts across all tactics contributing to recurrent client base year over year.

Akron, Ohio

• Planned and executed successful new business efforts resulting in annual agency growth.
• Facilitated client relations and project trafficking from creative concept to execution increasing profit across accounts.
• Planned, scheduled and coordinated production of print and broadcast advertising.
• Handled all pre-press production tasks including proofing/editing and vendor press checks.
• Contracted and managed creative and print/broadcast resources to fulfill production needs for optimal efficiency.