Laurie Petersen (She/Her) Email & Phone Number

New York, New York, United States

Rhinebeck, New York

Serve as a member of the Omega Store team selling books, CDs, DVDs, jewelry, clothing, and yoga and meditation supplies. Simultaneously committed to participation in the foundational Holistic Education Program that serves as the core for community life on campus. Have also taught workshops on transferring skills obtained at Omega into the workplace at large and using free digital platforms for personal storytelling and marketing.

New York, New York, United States

Edited and fact-checked articles about personal finance for Dotdash channel

Irvington, Ny

Greater New York City Area

-- Directed editorial operation -- both print and online -- for b2b media company serving natural products store owners and the greater industry. -- Interviewed CEOs, business owners, scientists and others for long-form features. Also handled breaking news. -- Coached small young staff and experienced team of industry contributors. -- Represented the company at industry events. -- Conducted live interviews via podcast, webinars and video. -- Worked with advertisers to brainstorm sponsored content solutions.

Greater New York City Area

-- Directed day-to-day editorial operation, content programming and distribution. -- Collaborated with external partners such as LinkedIn, PBS, Payscale, CareerBuilder, BusinessInsider.-- Represented Aol Jobs brand to public. Moderator at Why Hire Gen-Y? Colorado State U.-- Identified and recruited 34 contributors in all stages of jobsearch and career development.-- Curated from extensive Aol video library featuring premium brands such as New York Times, WSJ, BuzzFeed and others.-- Contributed two multi-media features for This Built America, a tribute to U.S. manufacturing.-- Created WiseMinds mentoring program to bring the wisdom of experienced executives to a new generation.

New York, New York

Curriculum development and course instruction for Content Strategy at General Assembly; a global network of campuses for individuals seeking opportunity and education in technology, business, and design.

New York, New York

Conducted proprietary qualitative research for private investment clients on a freelance project basis. Focus on financial services, digital media, retail and restaurant industries.

Red Bank, N.J.

Programmed PRO Summit Week, a personal empowerment conference for entrepreneurs. Directed launch of MIGHT Club powered by PRO U, a personal accountability engine to boost productivity and results.

Greater New York City Area

Created global online collaboration and learning portal for Fortune 50 company. Programmed events.

Greater New York City Area

Led creation, development and business operations of the award-winning MinyanLand, the first virtual world designed to teach financial responsibility to kids ages 6-12. Also oversaw content areas on Minyanville.com to draw in parents and teachers, new audiences for this Emmy Award-winning financial media company.

Greater New York City Area

Recruited freelance staff, developed and launched Marketing Daily, an e-mail and web news service about consumer trends and marketing. Also edited Online Media Daily, OMMA Magazine and participated in OMMA conferences. Oversaw OMMA Awards.

Greater New York City Area

Led the research effort and leveraged a strong editorial background to identify industry and consumer trends for boutique investment bank specializing in publishing, multi-channel retail and targeted media company transactions. Also handled firm marketing and PR.

Greater New York City Area

Directed launch of an online breaking news and analysis portal for the M&A and financial deal communities.

Greater New York City Area

Directed merchandising for all business books. Also conceived and launched innovative cross-category programs including the January self-improvement special Renew Yourself, the B&N Tax Answer Center, a Small Business Center for budding entrepreneurs and reader-selected Best Books of the Century. Managed live author events and developed other personality-driven formats for e-commerce (precursor to blogs).

Greater New York City Area

Created and managed solution-based programming and interactive tools for online women’s community, including the launch of the Career and Work from Home channels and an alternative health site Vices & Virtues. Introduced online courses using AOL platform. Worked with outside partners such as Fast Company, Catalyst and the Committee of 200. Recruited authors and category-specific experts in career development, entrepreneurship, office politics, negotiation, work/life balance, fitness, beauty, diet, yoga.

Greater New York City Area

Led development of a portal for media and marketing professionals. This pioneering site was acclaimed as one of the most useful and comprehensive resources on the Internet by USA Today.

Greater New York City Area

Launched a premium-priced newsletter for direct marketing executives in tandem with ancillary products, awards, research and reports.

Greater New York City Area

As Founding Editor, launched Promote, a magazine reaching promotion marketers and as Executive Editor of Adweek’s Marketing Week, wrote columns on consumer marketing and trends, assigned stories and created events programming.