Laurie Sadow
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Laurie Sadow Email & Phone Number

Head of User Experience (UX) & Product Design at iQuanti
Location: Glendale, California, United States 7 work roles
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Role
Head of User Experience (UX) & Product Design
Location
Glendale, California, United States
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Who is Laurie Sadow? Overview

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Laurie Sadow is listed as Head of User Experience (UX) & Product Design at iQuanti, a company with 285 employees, based in Glendale, California, United States. AeroLeads shows a matched LinkedIn profile for Laurie Sadow.

Laurie Sadow previously worked as Senior Director UX/Conversion Rate Optimization (CRO) Strategy at Iquanti and Head of User Experience (UX) / Product Design at Clublabs.

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iQuanti

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Profile bio

About Laurie Sadow

I am a senior level, User Experience (UX) strategy, research and design leader with a rare blend of design, business, marketing and technical skills. Throughout my career I have consistently contributed to the bottom line in measurable ways – delivering user experiences with above average user satisfaction scores that exceed engagement and revenue goals. The ideal position allows me to leverage my expertise in driving, rationalizing, leading and developing exceptional User Experiences.My expertise includes defining UX strategies; translating complex business and user needs into simple and compelling experiences; leading internal and external, cross-functional, teams through agile delivery on mobile & desktop web, iOS, Android and chatbot AI frameworks. I have over 15 years of experience working on the service and client sides of the business, which include both B-B and B-C sales channels, in both established and start up environments. Areas of expertise include:• Developing and leading highly effective, efficient, engaged and happy : ) UX Design teams.• Delivering user experiences with above average satisfaction scores that exceed engagement, revenue & cost reduction goals.• Rapidly developing, user experience & product design strategies grounded in user insights and developing solutions that meet both the business goals and user needs.• Developing Accessibility | ADA | Section 508 compliance programs in accordance with WCAG 2.1 guidelines – digital property audits; process for remediation & ongoing compliance; visual & programmatic standards; the evaluation of automated solutions. • Developing UX principles; voice & tone guidelines; interaction standards; and flexible mobile first design systems that improve ease of use, accessibly and efficiencies across multiple digital channels – responsive web, chatbot AI, iOS & Android. • Conducting heuristic evaluations as well as competitive, task flow, business process and root cause analysis.• Leading research studies and incorporating insights – behavioral analysis; concept testing; usability testing; A|B & multivariate testing.• Developing personas, journey maps, information architecture, use cases, task flows, interaction design, prototypes and acceptance criteria.• Leading agile teams responsible for interaction design, visual design, front and back end development, quality assurance, measurement and ongoing optimization. • Establishing key performance indicators (KPI's), minimal viable product (MVP), release sequencing and optimization approach.

Current workplace

Laurie Sadow's current company

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iQuanti
Iquanti
Head of User Experience (UX) & Product Design
jersey city, new jersey, united states
Website
Employees
285
AeroLeads page
7 roles

Laurie Sadow work experience

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Senior Director Ux/Conversion Rate Optimization (Cro) Strategy

Current

United States

I provide enterprise fortune 500 clients, with a vision, rational, framework and guidance on how to leverage thoughtful UX to achieve their business goals, through journey level multi-variant testing and progressive site wide redesign initiatives. The UX/CRO strategy practice area I developed and oversee, leverages quantitative and qualitative research to.

Jul 2021 - Present

Head Of User Experience (Ux) / Product Design

Clublabs

Los Angeles, California, United States

Head of User Experience (UX) / Product Design | July 2019 – PresentI provide the organization with a vision, rational, framework and guidance on how to leverage UX to achieve our collective business goals. I have delivered marked improvements to conversion rates, cost to service, consistency, extendibility, flexibility and efficiency.User Experience Lead.

Apr 2018 - Jun 2021

Ux Strategy & Design Consultant

Independent Contractor

Greater Chicago Area

Blue Chip Worldwide & Continuum Clinical | March 2017 – December 2017Accounts included: Abbvie, Bristol-Myers Squibb, Procter & Gamble and Lyft. Solutions developed include: a robust community site for military families; a series of patient recruitment sites, content strategy and a recruitment performance application –The sites were developed using a.

Jan 2015 - Mar 2018

User Experience (Ux) Lead / Product Design:

Cdw

Chicago, Illinois, United States

Responsible for defining e-commerce strategies and developing user experience design for the path to purchase on CDW’s three e-commerce web sites. The company’s three B-B sites generate over $2 billion of the company’s annual revenue. The sites’ product mix includes over 200k computer hardware and software products. Path to purchase optimizations and.

Jul 2007 - Sep 2014

Account Director

Fry

Chicago, Illinois, United States

Account Director: Responsible for representing the voice of key customers within the Fry management and delivery teams. Client initiatives varied from on boarding of new capabilities, product development work and ongoing support services. A key aspect in being successful in this role was managing customer relationships and expectations, which was.

May 2006 - Jun 2007

Ux Strategy & Design Consultant

Independent Contractor

Chicago, Illinois, United States

Managed clients through the definition and delivery phases of e-Commerce projects. Responsibilities include: Author of business requirements, use cases, information architecture and functional specifications; Oversaw user interface design, testing and development phases of delivery. Accounts included Allstate Insurance, Sundance Catalog, Mrs. Fields.

Jul 2005 - Apr 2006

Senior Client Partner

Senior Client Partner, Red Rover Digital-Internet Consulting Group: Managed web strategy and development goals for retail and catalog clients. Responsible for leading engagement teams, deliverables, and meeting project target margins. Accounts included: Best Buy, Target Corp., John Hancock, RadioShack, Hammacher Schlemmer, and Fairchild Publications.Senior.

Jun 2000 - Jun 2005
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FAQ

Frequently asked questions about Laurie Sadow

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What company does Laurie Sadow work for?

Laurie Sadow works for iQuanti.

What is Laurie Sadow's role at iQuanti?

Laurie Sadow is listed as Head of User Experience (UX) & Product Design at iQuanti.

Where is Laurie Sadow based?

Laurie Sadow is based in Glendale, California, United States while working with iQuanti.

What companies has Laurie Sadow worked for?

Laurie Sadow has worked for Iquanti, Clublabs, Independent Contractor, Cdw, and Fry.

Who are Laurie Sadow's colleagues at iQuanti?

Laurie Sadow's colleagues at iQuanti include Balaji S, Harsh Vardhan, Mohan Chandu Ganta, Sabyasachi Pattnaik, and Shubham Garg.

How can I contact Laurie Sadow?

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