AnalyticsI'm specialised in the various ways of applying customer and market data in supporting marketing and sales operations, planning and strategy. My experience spans from larger strategical projects to ad-hoc customer analysis cases and I've presented my findings to various stakeholders, including C-level.KPIs and reportingTarget and KPI follow-up frameworks and reports for marketing and BU management purposes; driving the conceptual design of the measurement frame and the implementation and promotion of reports and self-service analytics tools and dashboards.Strategic marketingI have also extensive experience on fact-based strategic marketing planning via different analytical solutions applying customer insight. This includes e.g. ROI analysis, brand positioning and customer strategy.Currently building up analytics and customer insight application within K Group building & technical trade and DIY retail in the Nordic markets.Previous experience in consulting and micro-brewery entrepreneurship.