Laurine Frey Email & Phone Number

Geneva, Switzerland

Lausanne, Vaud, Switzerland

As a Digital Marketing Officer at M&BD, I have the opportunity to work on both internal projects and client projects. My main responsibilities include:• SEA: Designing digital campaigns, optimising and monitoring performance, analysing results, reporting, and A/B testing• SEO: Performing analysis, implementing strategic optimisation, tracking performance indicators, and creating reports• Data Analysis: Cleaning and analysing data, monitoring performance, and utilising… Show more As a Digital Marketing Officer at M&BD, I have the opportunity to work on both internal projects and client projects. My main responsibilities include:• SEA: Designing digital campaigns, optimising and monitoring performance, analysing results, reporting, and A/B testing• SEO: Performing analysis, implementing strategic optimisation, tracking performance indicators, and creating reports• Data Analysis: Cleaning and analysing data, monitoring performance, and utilising insights• Social Media: Managing social media, implementing innovative strategies, managing the editorial calendar, and content production• Web: Content integration, creating new pages, ensuring responsive design, maintaining website functionality• UX/UI: Designing and optimising user experience and user interface, analysing user behavior, and conducting tests (A/B Testing)• Newsletter: Designing email campaigns, content writing, analysing engagement, and optimisation• Visual Content: Creating videos, photos, illustrations, and documents• Presentation: Creating presentations for offer defenses and final reports Show less

Lausanne, Vaud, Switzerland

• SEA & SEO: Building effective campaigns and optimising websites for search engines• Data Analysis: Transforming raw data into valuable insights for decision-making• Digital Communication: Engaging audiences through strategic social media and content creation, and developing compelling newsletters with optimised content• Web: Integrating content, creating new pages, and optimising content for web pages• Visual Content: Producing compelling multimedia assets (illustration… Show more • SEA & SEO: Building effective campaigns and optimising websites for search engines• Data Analysis: Transforming raw data into valuable insights for decision-making• Digital Communication: Engaging audiences through strategic social media and content creation, and developing compelling newsletters with optimised content• Web: Integrating content, creating new pages, and optimising content for web pages• Visual Content: Producing compelling multimedia assets (illustration, infographics, flyer, video, etc.) Show less

Geneva, Switzerland

• Implementation of a digital marketing plan• SEO optimisation• Creation of content for social networks• Overhaul of the Instagram account, including the introduction of a new layout design.• Improvement of the editorial line to reinforce brand consistency• Enhancement of online user experience• Optimisation of the website in terms of content and navigation

• Participated in various projects, including e-commerce, advertising campaigns, and editorial shoots.• Management of various clients and projects• Direct collaboration with clients from diverse sectors• Close collaboration with photographers, art directors, marketing and production teams• Creation of unique visual style concepts for each client, considering their brand, target audience, and specific objectives• Adherence to client budgets by seeking economical and creative… Show more • Participated in various projects, including e-commerce, advertising campaigns, and editorial shoots.• Management of various clients and projects• Direct collaboration with clients from diverse sectors• Close collaboration with photographers, art directors, marketing and production teams• Creation of unique visual style concepts for each client, considering their brand, target audience, and specific objectives• Adherence to client budgets by seeking economical and creative solutions for each project• Ability to work effectively under pressure and manage multiple projects simultaneously, while maintaining consistent work quality• Rapid and effective adaptation to different styles, requirements, and deadlines to meet client needs• Selection of accessories, clothing, and sets to optimise the visual impact of each photo shoot• Management of all logistical aspects, including the purchase, loan, and return of clothes and accessories• Research and monitoring of current trends in fashion and designClients: Audemars Piguet, Logitech, LaRedoute, Canton of Vaud Show less

London, United Kingdom

• Participated in various projects, including e-commerce, advertising campaigns, editorial shoots, and social media content.• Conducted photo shoots for a diverse range of products, such as clothing, accessories, beauty products, and various other items.• Close collaboration with photographers, art directors, marketing and production teams• Creation and implementation of unique concepts for various clients across a wide range of sectors• Ability to work within tight deadlines… Show more • Participated in various projects, including e-commerce, advertising campaigns, editorial shoots, and social media content.• Conducted photo shoots for a diverse range of products, such as clothing, accessories, beauty products, and various other items.• Close collaboration with photographers, art directors, marketing and production teams• Creation and implementation of unique concepts for various clients across a wide range of sectors• Ability to work within tight deadlines and manage multiple projects simultaneously, while maintaining consistent work quality• Adaptation to specific client requests to create images that uphold their brand vision and message• Participation in briefing and debriefing meetings• Selection of accessories, clothing, and sets to optimise the visual impact of each photo shoot• Research on the latest trends in fashion and style to maintain an innovative and relevant approach in all projectsClients: Harrods, New Look, and private clients. Show less

Master Executive

Ielts

Bachelor Of Arts - Ba

High School Diploma (=A-Level)

Advanced Federal Certificate