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Lavan Rubasingham Email & Phone Number

Commercial Director at British Sugar
Location: Weybridge, England, United Kingdom 10 work roles 2 schools
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Current company
Role
Commercial Director
Location
Weybridge, England, United Kingdom
Company size

Who is Lavan Rubasingham? Overview

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Lavan Rubasingham is listed as Commercial Director at British Sugar, a with 457 employees, based in Weybridge, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Lavan Rubasingham.

Lavan Rubasingham previously worked as Chief Commercial Officer at Green Network Uk Plc and Commercial Director - Energy at British Gas. Lavan Rubasingham holds Bachelor’S Degree, Chemistry, 1St Class from Newcastle University.

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Email format at British Sugar

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British Sugar

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Profile bio

About Lavan Rubasingham

An accomplished commercial and strategically focused leader, with leadership roles operating in UK FTSE100, global and international businesses - across major brands including British Sugar (Food & Manufacturing), British Gas (Energy), E.ON and Powergen (Energy)I have led organisations to deliver results that outperform the market in both commoditised and customer focused sectors. I thrive in environments faced with large uncertainty, usually driven by fundamental changes – market dynamics, regulatory, customer behavioural shift, step change in competitive intensity, operating model etc.I help diagnose the market and strategic challenges, define the operating model needed and drive cultural change which aligns the business to focus on the core challenge, filling in the capability gaps as required. My leadership style is all about empowering people, setting them up to succeed, building dedicated and passionate teams that deliver market beating results.I’m passionate about creating sustainable value, and have always challenged the status quo to deliver, redefining customer strategies, risk management approaches and constructively overcoming organisational inertia.I get a real buzz seeing an organisation embrace new thinking and approaches that help unlock sustainable value, and watch it become the embedded way of thinkingP&L management | Strategy development & implementation | Organisational/Operating model design/delivery | People focused Leader | Highly commercial and results orientated | Value delivery focused | Intellectually agile | Focus on decision quality | Customer Behaviour Insight | Commoditised markets | Process driven industries | Challenge the status quo | Articulate and empathetic | Confident, passionate, persuasive and influential | Key values of courage and integrity.

Current workplace

Lavan Rubasingham's current company

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British Sugar
British Sugar
Commercial Director
cambridgeshire, cambridgeshire, united kingdom
Employees
457
AeroLeads page
10 roles

Lavan Rubasingham work experience

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Commercial Director

Current

Peterborough, United Kingdom

Recruited to transform a production led, regulated, commoditised business through the 2017 EU sugar market regime change. This industry deregulation drove a huge step change in customer and competitive dynamics as well as exposure to global commodity markets, setting the challenge to ensure the business can ‘win in a new world’.Reporting to the British Sugar MD, leadership accountability for Sales (including Sugar, Ethanol, Top Soil, CO2 etc), Customer Service, Logistics, Integrated Business Planning, Pricing, Risk management and Portfolio optimisation, focused on the customer & commercial strategy to drive the network footprint and sourcing optimisation strategy

Mar 2017 - Present

Chief Commercial Officer

London

Recruited to lead the GB market entry for this Italian utility reporting to the Group owner and EVP.Developed the commercial strategy (pricing and proposition strategy, brand position, channel approach etc.), and built market leading analytical pricing capability and tools. In four months, successfully launched the business into the industry mandated “Controlled Market Entry”.

Jun 2016 - Nov 2016

Commercial Director - Energy

Leadership responsibility for the acquisition, retention and value management of 15m B2C energy customer accounts, revenues of £9b and EBIT of c. £450m across both British Gas and Sainsbury’s Energy brands. Accountabilities include Segmentation, Product development & Pricing, Sales Strategy, Commodity Procurement, Risk Management and Demand Forecasting, leading a mix of commercial, strategic, technical and people focused teams. Member of the BG Energy leadership team, with circa. 70 direct FTE, plus a far wider matrix responsibility including Insight, Digital & Marketing.

Apr 2013 - Apr 2016

Director

British Gas Energy Procurement Ltd.

Windsor

Dec 2013 - Feb 2016

Director, Supply Trading Services, Centrica Energy Trading

Centrica Energy

Leadership responsibility for procurement, hedging and risk management of £5bn per annum of gas and electricity for British Gas (B2C & B2B) and originating new revenue streams by building a 3rd party energy supply and risk management service. A member of the leadership team of the newly created Centrica Energy Marketing and Trading, the role also initially included responsibility for developing the strategy of this new business.

Jul 2010 - Apr 2013

Director Of Pricing

Leadership responsibility for B2C pricing functions of both Energy and Home Services (boiler servicing etc.)Delivered energy pricing strategies that helped reversed customer decline for the first time since 2004, and introduced risk based pricing in the Home Services business

Jul 2009 - Jun 2010

Director Of Pricing & Portfolio Management (Uk Retail)

E.ON UK, formerly a FTSE 100 company as Powergen, at the time was the UK’s largest integrated power and gas company with annual profits of circa. £800m and a Retail supply business with c. 8m customers across B2C and B2B markets, and c. £8bn turnover.Created and led a new function bringing together pricing, costing, demand forecasting, risk management, portfolio management and commodity hedging across both B2C and B2B sectors. A member of the Commercial Leadership team, with circa. 70 direct FTE and with an operating budget of c. £4.5m. Also responsible for B2C Propositions, Affinity Partnerships to 2007Drove pricing strategies through highly volatile market conditions, focusing on customer requirements and behaviour, channel optimisation, competitor game theory, decision making under uncertainty, commodity hedging

Apr 2005 - Jun 2009

Head Of Uk Strategy

Responsible for development of corporate strategy for the UK board, covering Power Generation, Trading, Retail and Networks as well as being interface into E.ON group’s corporate development function.Introduced a long term transformational corporate strategy of “Carbon Leadership in the energy sector”. This created a decision framework to allow focused investments and impetus for organisational change.

Dec 2003 - Apr 2005

Amerada Business Operations Manager

Led Amerada’s B2B Operations (customer service, billing, credit management), a business with £150m turnover and profit of circa. £5m, closing the business and migrating customers to Powergen’s systems.

Mar 2003 - Dec 2003

Strategy And Commercial Roles

Developed strategic rationale to gain support from new corporate parent, E.ON AG, for a £1.4bn deal to double the size of the Retail business, through the purchase of TXU’s UK Retail operations.Took from concept to market readiness “Powergen Mobile Phones”Developed and launched Powergen Internet access packagesResponsible for commercial and decision analysis supporting energy pricing, costing and product development for both domestic and business customers from the introduction of competition.

Mar 1998 - Mar 2003
Team & coworkers

Colleagues at British Sugar

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2 education records

Lavan Rubasingham education

FAQ

Frequently asked questions about Lavan Rubasingham

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What company does Lavan Rubasingham work for?

Lavan Rubasingham works for British Sugar.

What is Lavan Rubasingham's role at British Sugar?

Lavan Rubasingham is listed as Commercial Director at British Sugar.

Where is Lavan Rubasingham based?

Lavan Rubasingham is based in Weybridge, England, United Kingdom while working with British Sugar.

What companies has Lavan Rubasingham worked for?

Lavan Rubasingham has worked for British Sugar, Green Network Uk Plc, British Gas, British Gas Energy Procurement Ltd., and Centrica Energy.

Who are Lavan Rubasingham's colleagues at British Sugar?

Lavan Rubasingham's colleagues at British Sugar include Martin Page, Connor Wileman, Simon Ransome, Kevin Curry, and Jamie Halliday.

How can I contact Lavan Rubasingham?

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What schools did Lavan Rubasingham attend?

Lavan Rubasingham holds Bachelor’S Degree, Chemistry, 1St Class from Newcastle University.

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