Jay Lawrence Email & Phone Number

New York, New York

🔹Defined and prioritized roadmap for development and successful onboarding and post-sales support of group wide BI and data management products and services.🔹Led a cross functional team of 12 in large-scale initiative to integrate high profile Insights and Analyze application into an end-to-end media workflow platform (PMOS) resulting in streamlined and scalable process improvements.🔹Successfully navigated and managed complex engagements with Fortune and Global 500 clients across stakeholders at all levels, resulting in over 20 successful rollouts in an 18-month period.🔹 Identified, negotiated, and managed 3rd party white label products that augmented core platform (build vs. buy analysis).🔹 Clients included: Stellantis, Chick-fil-A, Pernod Ricard, Pfizer, LVMH, Eli Lilly, Citibank, and Kellogg’s

Greater New York City Area

🔹 Led and evolved reporting and omni channel media analytics solutions across matrixed delivery teams.🔹 Clients included: Chase and Verizon.

Greater New York City Area

🔹 Led client discovery, requirements gathering, and implementation as well as on-going platform maintenance and improvements across CPG, Auto, Pharmaceutical and QSR clients in North America, Europe, MENA, Russia, and Ukraine.🔹Clients included: Coca Cola NA, Honda US, Mondelez, Novartis, Wendy’s, and Bloomin’ Brand

Chicago, Illinois, United States

🔹 Senior level contributor responsible for leading the definition and implementation of advertising effectiveness and ROI solutions in delivering consumer based behavioral studies resulting in $10M revenue per year.🔹 Expanded and managed data partnerships across vertical solutions including, CPG, Auto, Financial Services, and Consumer Electronics.🔹 Evolved platform by leveraging advanced modeling and attribution techniques and solutions beyond traditional legacy analysis methods leading to broader and deeper service offering.🔹 Grew topline revenue 30% YOY in year one and increased profit margins 20% in year two.🔹 Clients included: Starcom, MediaVest, Digitas, Mars, General Mills, Kellogg’s, Unilever, Microsoft, Yahoo, Tremor Media, Facebook, and AOL

Chicago, Illinois, United States

🔹 Key individual contributor and leader of cross-functional team in implementing custom cross channel marketing analytics platform in a web-enabled SaaS environment.🔹 Worked closely with clients and vendors to identify and implement KPI’s on a client-by-client basis which ensured that adoption of the platform was realized.🔹 Leveraged the platform to establish new revenue streams (consulting engagements, subscription-based data service offering, and media attribution models) with minimal upfront investment and ongoing support costs.🔹 Clients included: Coca-Cola NA, Allstate, Carat, Starcom Worldwide, MediaVest, SMG Search, Network Solutions, RIM, SUN Microsystems, Critical Mass, Infiniti and Oracle.

Chicago, Illinois, United States

🔹 Increased revenue streams within assigned accounts through effective management and fulfillment of broader service offerings including paid search engine marketing, organic search, web site development, as well as conversion and landing page optimization.🔹 Clients included: Starcom, Polaroid, and Harte Hanke