Lawrence Kaiser Email & Phone Number

Jacksonville Beach, Florida, Us

• Grew LinkedIn followers by over 2000% to over 100K• Drove strategic marketing initiatives that successfully returned the company to growth, achieving record-breaking revenue milestones and sustained market leadership.

Jacksonville Beach, Florida, Us

• Developed and executed an integrated marketing and communications strategy to support corporate revenue goals and enhance brand awareness, delivering 100% growth in marketing influence YOY.• Built an agile marketing team. Provide coaching, leadership and assistance with resources and strategy development.• Put brand, promotional, and digital strategic direction in place including creative development and execution to support business development, communications, events, client hospitality, and all relevant media channels.• Developed content strategy for nine mature service lines.• Increased social media followings by more than 1000%. LinkedIn from 3,500 to 25,000+ • Led organization’s rise to Best in KLAS Overall IT Services firm.• Increased inbound marketing leads by 60%.• Responsible for $50M+ in revenue from marketing activities since June 2016.• Member of Executive Strategic Advisory Council and Steering Committee.

Brentwood, Tennessee, Us

• Generated $25M+ in qualified SaaS pipeline in 2023.• Successfully established and launched a comprehensive 3-tiered marketing function tailored for the payer, and provider sectors, providing strategic direction and building a high-performing team.• Spearheaded the reimagining of the Clearsense brand, focusing on the payer and provider market, leading to a highly impactful launch that increased brand recognition and improved user experience.• Drove a significant 75% growth in social media following on LinkedIn within 15 months, leveraging engaging content, strategic campaigns, and audience targeting. • Achieved a notable 38% surge in web traffic, implementing data-driven marketing strategies, optimization techniques, and effective digital advertising campaigns. • Pioneered a robust content creation and thought leadership strategy that established Clearsense as an industry authority in the payer and provider sectors, significantly bolstering brand credibility, fostering customer engagement, and driving substantial lead generation.• Marketing team named a 2023 Top 100 Marketing Team Award Finalist by OnCon Icon Awards

Brentwood, Tennessee, Us

• Responsible for development, planning, and execution of new brand, brand positioning, content strategy, digital and social media platforms, and brand marketing campaigns. • Led company through recent re-brand.• Worked closely with the sales team to implement key objectives and strategies.• Tripled sales pipeline after first industry trade show.• Member of Executive Strategic Advisory Council.

Plano, Texas, Us

The Healthcare Technologies Division of NTT DATA Americas is the dedicated healthcare software and services practice of NTT DATA, Inc. Marketing Manager, 5/2007 - 5/2009Proposal Manager, 9/2005 – 5/2007 • Managed day-to-day operations of the Marketing department including staff. • Developed marketing plan and budget to fulfill division sales goals and objectives • Led Healthcare Technologies Division through company re-branding as member of the NTT DATA Global Marketing team • Increased lead generation by 25% - developed and executed programs through email, direct mail, telemarketing, trade shows strategies and webinars • Conceptualize, design, and execute digital campaigns via Pardot marketing automation • Planned, managed, and executed annual client conference - increasing attendance by 15% YOY – including monetization of event by generating sponsorships and partnership opportunities with business partners • Manage $70 million pipeline through Salesforce.com • Led Marketing integration of new acquisitions • Reduced human capital expenses by $40,000 annually with streamlined RFP and CRM processes. • Negotiated media buys with industry publications and blogs • Managed industry analyst and vendor/partner relations • Responsible for social media • Developed, implemented, and maintained Client Only website and act as liaison between company and product user group

Tampa, Fl, Us

Responsible for training and initial orientation of new servers, hosts and busersTrained new employees on restaurant operations and menus as well as maximizing their earnings potential and increasing restaurant profitability. Named 2004 Outback Steakhouse Trainer of the Year while being ranked #1 in sales of Food, Liquor, Beer and Wine

Symon Communications is a global supplier of management solutions for call centers. Symon's hardware, software and services enable companies to greatly enhance their internal and external communications by collecting and displaying real-time information and digital media content to improve call center operations and customer satisfaction.• Led marketing efforts on a new product category for Symon, a software solution to manage call center workforce. • Developed sales tools including Request for Proposal template, sales presentations, product and sales training documents and on-line help system. • Managed product launch planning as well as the creation of product collateral and other marketing materials. • Conducted market research during initial product development phase and partnered with product development team to define market requirements for new features and functions.• Managed Beta test program including usability testing of the product and management of Beta test customers.

• Managed collateral, website, and sales tool re-branding during corporate reorganization and name change.• Developed and implemented sales and marketing tools including a Request for Proposal template, CD based sales tools for corporate sales force including competitive analysis and research.• Designed and implemented targeted marketing campaigns for e-talk website.• Created and authored corporate and product brochures & collateral, white papers, and promotional materials in coordination with outside design firm.• Demonstrated e-talk products via online, web-based presentations and industry trade shows.

B.S., Marketing

General Studies