Lawrence Lee Email & Phone Number

Greater Chicago Area

Currently heading up the creative department and providing creative leadership and senior voice in the agency’s client work and business development. Hands on and collaborative and enjoys working across teams in translating science into brand experiences. Responsible for the output and the quality of creative product coming out of the agency.– Led the creative development on Illumina's highly successful multiomics campaign that was the catalyst for renewal agency relationships and a flood of new assignments with other key marketing initiatives. The campaign generate over 10,000 leads over a two year period and was adopted as a global campaign. Also won numerous creative marketing awards.– Fostering a "can do" team environment where we support each other across disciplines and capabilities to ensure the work is smart, creative and meets client goals.– Provide high level project management oversight along with project management team to ensuring creative work is being developed efficiently, on-time, on-budget, and on strategy.– The portfolio of the creative work that I have led has earned over 38 awards from Marcom Awards, Hermes Awards, NYX Marcom Awards, and The Muse Awards.

Chicago

Overseeing all aspects of creative development including brand campaign development, patient and healthcare professional website design, personal and non-personal promotions. Providing creative leadership on various Pharma accounts that focuses on rare disease space. Clients include Lundbeck brands ONFI, NORTHERA, EMFLAZA and gammaCore.– Pitched and won the NORTHERA account within the first 4 months of being at Scout. – Led and provided creative and strategic direction on brand planning initiatives across varies accounts and brands with comprehensive ideas and tactics to meet theirobjectives.

Greater Chicago Area

Led strategic creative development and innovative solutions for several Pharma brands across the agency. Empowered creative teams to work effectively across departments to create out-of-the-box thinking and solutions.– Led teams in developing a new customizable digital sales-aid using Veeva across multiple AbbVie brands that allows reps to custom detail their calls based on HCP mindset and behaviors.– Launched CREON's unbranded responsive website that helps undiagnosed patient understand an often overlooked GI condition. Generated 1200% increase in site traffic.– Led the creative pitch work that won the digital business for Gilead's first oncology drug ZYDELIG. Oversaw all creative development on the launch including responsive website, digital banners, digital sales-aid and conference experiences.

Creative leader and influencer across several lines of business including clients such as KitchenAid, Jenn-Air, Walgreens, Kraft, Planters, Intuit, Sprint and Emerson.– Developed campaign for Jenn-Air in the super premium category that resulted in the brand rated as the most preferred cooking brand. Won 6 Tempo Awards 2012.– Led teams to develop brand campaign for KitchenAid, including a Food Pro TV spot won Ad of the Year from Ace Metrics for effectiveness.– Launched digital campaign for Walk with Walgreens, a wellness program encouraging people to walk for health. The program included developing 20 episode video series featuring Allison Sweeney from the entertainment industry of "The Biggest Loser" fame. Series was designed to promote a fit and healthy lifestyle and encourage active participants to walk more. The program earned 2 Effies Awards.

Led-team creative in the interactive unit of Ogilvy and Mather, OgilvyOne. Developed work for clients such as Allstate, Zurich, CDW, Unilever, Kraft, Quiznos.– Drove all creative development on Allstate.com, including online quoting tool, educational apps, campaign micro sites, site graphics, new shopping tools, etc.– Part of the team that pitched and won Suave interactive account. Spearheaded creative direction to relaunch the site, designed to engage busy moms.

Directed and managed creative teams for the agency’s largest accounts. Set creative vision, leading by example -- actively produced campaigns while directing projects, managing budgets, and maintaining accounts and client relationships.– Partnered with Executive Creative Director and account management to establish strategic platforms for campaigns or individual marketing efforts.– Directed the day-to-day creative concept assignments, leadership, creative standards, and design evaluation for clients including Gateway Computers, Morgan Stanley, Starbucks Business Alliance, and YMCA.