Lawrence Liu Email and Phone Number

1) Establishing a new business from 0 to 1, covering aspects such as business model, financing implementation, investment return, partner development, and business expansion."2) Planning and incubating new brand initiatives including brand planning, user development, operations, and user relationship management.3) Developing launch plans, early-stage development plans, and event marketing strategies for the new brand.4) Designing end-to-end user experience processes and establishing metrics.5) Building organizational capabilities and teams for UE, including recruitment and development plans.6) Formulating and achieving business models, business metrics, and financial targets for the new brand.7) Planning expansion into overseas markets for NIO brand (excluding Europe), including market entry and organizational setup.8) Developing global market entry plans, organizational structure, and business strategies for the new brand.

1) Craft a comprehensive sales and marketing strategy for new car launches, outlining the winning approach tailored specifically for Didi.2) Formulate a plan for customer development and operations, utilizing platform resources to engage early enthusiasts and customers right from the outset.3) Devise a distinctive sales and marketing blueprint for new cars, transitioning from traditional funnel sales to a unique experiential model, coupled with a user-centric marketing strategy from day one.4) Establish a strategy for reputation management and promotion through both internal and external Key Opinion Leaders.5) Design a detailed plan for e-commerce and fostering customer communities.6) Deliver presentations to top executives, external partners, and internal teams, showcasing leadership, and emphasizing team development and management.

1) Pioneered the development of JLR's online sales business from inception to maturity, devising a comprehensive customer development and operations plan that contributed to 2 billion in converted sales revenue in CY2020.2) Formulated the Jaguar Land Rover Brand Plan for CY2017 - CY2020 in China, encompassing customer and channel strategy, influencer engagement, communication and asset creation, product offensive, activation, budget allocation, and KPI establishment.3) Spearheaded the transformation of communication strategies for JLR brands and product line-ups, defining product positioning, target audience identification, unique selling propositions, dealer sales pitches, creative territories, and execution.4) Directed the management of all communication channels, including advertising, PR, dealer training, dealer-owned social media, and CRM.5) Led the development of business plans for new retail, incremental sales channels, and dealer policies to drive sales growth and enhance retail performance.6) Enhanced the retail sales process to elevate customer experience, focusing on sales presentations, product features, competitive benchmarks, customer offers, lead management, and test drive performance.7) Innovated the incremental sales business model, refining dealer policies, vehicle discounts, local registration, and land plan strategies.8) Developed strategies to capitalize on high-potential areas and increase market share through sales models and regional management initiatives.9) Formulated Dealer VDM and VME policies and devised stock level management plans.10) Designed the Retail Sales System (RDSS) for all JLR retailers' sales consultants and dealer GMs to streamline daily business operations and improve retail performance through various new business models and dealer management strategies.11) Managed communication channels for selected models, including advertising, PR, dealer training, dealer-owned social media, and CRM.

Management Consulting ManagerDirect report to PwC Management Consulting Partner1) Lead new product planning develop strategy, macro environment analysis, market analysis, segment analysis and definition, searching for the potential growth opportunity.2) Competitor benchmark analysis focus on sales, product, cost and conduct VoC interview and develop customer requirements to product definition with priority.3) Price and sales volume analysis, brand premium analysis and set up target cost, suggest go to market equipped configuration.4) Product and sales strategy formulation for next generation products best practice.5) Region growth analysis by leveraging history registration data, insight into the trend and focus on the possible increasing opportunity6) Brand analysis and transfer brand strategy to operate level function including sales, marketing, engineering and quality, high level define brand strategy implementation.7) Strategic and target cost management for corporate, target cost set up methodology based on competitive market and operate profit percentage.

Business Development ManagerDirect report to: Vice President—Asia Pacific1) Business planning for BU, identify target projects and set up actions to win.2) Develop strategy for achieving annual sales and booking target by carry-over business, conquest business, working closely with customers.3) Price model strategy develop based on product complexity, set up cost to win plan4) Support business acquisition from technology and commercial side to investigate potential acquisition corporate sales revenue and major customer growth, profitable product market share, technology knowhow etc.5) Set up product line strategy plan according to each product life cycle time, profitable, operation capability.6) Develop new channel network in China by market segmentation / channel differentiation while maintaining the sustainable growth on the existing accounts.

1) Planning and controlling of tasks for sales of product line, prepare and organize the audit, planning of SOP, preparation of sales planning documentation.2) Support the product launch to meet customer orders management , support and participate try-run of new product line.3) Calculation the standard work load and production capacity, Support to implement BPS (BOSCH Production System)4) Planning of invest, overhead costs and tool costs, Presetting and controlling from the manufacturing sequence.