I am a Salesforce Marketing Cloud Certified Email Marketing Specialist with a strong foundation in marketing automation, customer journey optimization, and data-driven campaign strategies. I recently completed two postgraduate degrees in Project Management and Human Resources Management from Humber College, where I achieved academic excellence and was named to the Dean's Honour List.With hands-on experience in Salesforce Marketing Cloud, I have developed and executed personalized email marketing campaigns that drive customer engagement, improve deliverability, and optimize results. My expertise spans Journey Builder, Automation Studio, Audience Builder, and Analytics, allowing me to create and manage effective multi-channel campaigns tailored to specific customer segments.
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Hr And Recuritment InternRandstad Canada Apr 2022 - Jul 2022Mississauga, Ontario, Canada* Responsible for the full cycle recruitment for a high-volume of candidates and positions. * Effectively conducted job interviews with job seekers and matched them with job opportunities that were a good fit for them.* Proactively sourced potential candidates from diverse backgrounds on LinkedIn, and contacted them to coordinate a pre-screening phone call. Reviewed Payroll inputs/EIBs prior to payroll cutoff.* Checked candidates’ professional references before they started to work in the assigned job. * Assisted with onboarding process of new hires by connecting them with Randstad clients.* Update and maintain organization’s HRIS and stored all the data of the employees -
Marketing Automation SpecialistHgs - Hinduja Global Solutions Sep 2018 - Aug 2019Hyderabad, Telangana, India* Email Campaigns for Healthcare: Developed and executed targeted email campaigns for patient engagement, appointment reminders, and wellness programs using Salesforce Marketing Cloud, ensuring HIPAA compliance.* Patient Journey Automation: Built and managed automated patient care journeys using Journey Builder, including appointment follow-ups, medication reminders, and personalized health education.* Audience Segmentation: Utilized Audience Builder and SQL to segment patient and provider data for tailored healthcare campaigns, improving engagement with specific populations like chronic care patients.* Compliance & Deliverability: Ensured all communications adhered to HIPAA, CAN-SPAM, and GDPR regulations, optimizing deliverability for critical healthcare messages.* Cross-Functional Collaboration: Collaborated with healthcare teams to align email communication strategies, supporting key initiatives like patient adherence, wellness campaigns, and clinical updates.
Laxman Singh Education Details
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Project Management -
Human Resources Management -
Business/Commerce, General
Frequently Asked Questions about Laxman Singh
What is Laxman Singh's role at the current company?
Laxman Singh's current role is Certified Salesforce Marketing Cloud Email Specialist | Marketing Automation | CRM | Customer Engagement.
What schools did Laxman Singh attend?
Laxman Singh attended Humber College, Humber College, Osmania University, Hyderabad.
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Laxman Singh
Business Intelligence Developer || Data Analyst ||Azure Sql Developer || Sql Developer || Power Bi Developer || Tableau | Power Bi | Etl | Dbms | Ssrs | SsisToronto, On -
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