Laís Simões Email & Phone Number

• Analyzed and implemented strategies for BR cities, leading to the highest growth YoY in Small and Mid size cities in Brazil - a successful internal benchmark (2023).• Managed operations for Big Cities BR (2024), collaborating with cross-functional teams to optimize marketplace performance.• Launched the bid-ask model (part of the global team as POC for Brazil, for the first time Uber launched this category).

Remote

• Led new restaurants acquisition and churn strategies to fulfill funnel and retention goals through online and offline channels.• Collaborated with cross-functional teams including Product, CRM, Sales, and Marketing to drive growth initiatives.• Successfully launched a logistics solution enabling restaurants to deliver off-platform orders, contributing to increased revenue and market expansion.

Remote

• Part of the new product launch of the digital menu post-COVID-19, a key initiative for iFood.• Developed logistics strategies to enhance restaurants' retention and engagement.• Analyzed data to drive growth strategies and optimize customer experience.• Work along with CRM, Product, Data and Sales teams

São Paulo, Brasil

• Managed engagement plan (riders and drivers), budget allocation, and pricing strategy for 160+ cities in Brazil (48% share of 99's ride-hailing), achieving sustainable growth and marketplace balance.• Supported marketing and product initiatives to drive results tracking and marketplace metrics.• Collaborated with cross-functional teams to ensure successful deployment of strategies and initiatives.

São Paulo, Brasil

• LATAM's performance cycle and supported compensation and benefits for BR, facilitating communication between HQ and regional teams.• Spearheaded projects like the Diversity report and compensation analysis to guide leadership decisions with data-driven insights.• Collaborated on deploying HR internal processes to ensure transparency and avoid unconscious bias in decision-making.• Created the content for a training program and also led the training sessions

São Paulo, Brasil

• Supported the performance cycle process and talent management across LATAM, Australia, and Japan at 99 - the first Brazilian unicorn startup acquired by DiDi Chuxing.• Utilized OKR, 9box, culture, and performance evaluation to drive success in a hyper-growth environment.• Contributed to the implementation project of SAP - SuccessFactors, enhancing training (PT and EN) and succession planning efforts.

São Paulo, São Paulo

• Developed new company values post-acquisition by GTM Holdings, leading the project from concept to internal activation.• Created engaging content for internal channels and contributed to the successful launch of the new intranet in LATAM.

Guarulhos

• Managed internal communication channels for a multinational industrial company, coordinating events and partnerships.• Spearheaded the transition to a new intranet platform, serving as the focal point for Brazil.• Adapted HQ strategies to local realities, honing skills in corporate and manufacturing communication.

Graduation, Public Relations/Image Management

Course, Quantitative Methods Applied To Business, 20 Hours

The course covers key concepts such as statistics, covariance, correlation, and linear regression, and explores how these concepts.

Leveraging Urban Mobility Disruptions To Create Better Cities