Lisa Ballard Email & Phone Number

Develop and execute integrated communications campaigns for clients in business-to-business technology; services include public relations, media and analyst relations, strategic planning, targeted marketing communications, content strategy/creation/curation, speakers' bureau, awards/recognition program, writing/editing and event marketing.Industries served include computer technology (SW/SaaS & HW) - fintech, AI, enterprise, CX, healthtech, proptech, etc.; security, telecommunications, networking & cloud; and consumer electronics

Generate demand for bleeding-edge technology from innovative startups.

Greater Atlanta Area

Managed million-dollar co-op programs with Ingram and other distributors.

Greater Atlanta Area

Content creation for organization communications such as website and newsletters, as well as contributed articles under executive by-line for industry publications and blogs.

Savannah, Georgia Area

Led the first year of TAG's economic gardening program aimed at growing second-stage technology-enabled companies so they could add jobs to the state's economy. Program provided core strategy consulting, market research and management team development assistance to 27 growth companies in coastal Georgia.Program was deemed so successful by Economic Development Administration, the federal funding agency, that they reversed their usual pattern and fund the program for an unprecedented second year.

Doubled annual Internet search revenue in less than six months working with search provider Google Enhanced corporate revenues and customer experience by managing strategic content and commerce partnerships valued in excess of $2.5 million annually, including Google, Vonage, CNET, The Weather Channel, Reuters, CBS MarketWatch, Careerbuilder, and CitySearchManaged campaigns to increase revenue generated by partnerships on the EarthLink user site including project management with engineering and production, AP/AR and finance, and channel managers to implement product delivery

Greater Atlanta Area

Increased revenue of practice three fold through new business acquisition and existing accountsManaging P&L of nearly $2 million, increased profitability of practice area approximately 500%Managed diverse technology clientele including Philips Consumer Electronics, BellSouth, Cox Communications, UPS Logistics, The Coca-Cola Company, Georgia Electronic Design Center, and various software and hardware companiesInterfaced with client executive leadership to guide strategic planning, marketing, media and industry analyst relations, event marketing, direct marketing, and internal communications Collaborated with investor relations to ensure integrated corporate communicationsOrganized multiple functionary and dispersed geographic teams to ensure well executed marketing programs

Planned and executed strategic public relations and marketing communications programs for clients such as Cox Enterprises, Motorola, Sprint, Ryder System, Siemens, FirstWave and American SoftwareConducted trade and consumer media outreach and industry analyst relations campaignsManaged accounts and teams for Fleishman-Hillard, Blanc & Otus, and Burson-Marsteller

Developed and implemented communications plan based on overall strategic plan of the UM College of Engineering that raised awareness and improved perception among numerous targeted constituencies to increase the enrollment pipeline of the college through coordinated public relations and marketing communications efforts including targeted direct marketing campaigns, concerted media relations and special eventsCoordinated with University Development staff for enhanced fundraising across multiple targetsPublic information efforts resulted in substantial media coverage ranging from the Chronicle of Higher Education and local broadcast news to national business trades and scientific journals across a variety of subjectsPlanned and staged events for fundraising, student recruitment, academic departments, faculty seminars/colloquia, alumni relations, and corporate placement of graduatesProduced all collateral materials, direct mail/e-mail and newsletters for multiple departments

Responsible for all marketing campaigns including collateral, advertising, sales promotions, packaging, co-op budgets, consumer and trade advertising, direct marketing, trade communications, event marketing and trade shows, channel promotions and reseller relations Planned and executed all public relations campaigns including media relations and industry analyst relationships Designed, planned and executed events for as many as 1200 guests in conjunction with annual conventions to generate awareness and enhance brand perception as well as orchestrated small intimate gatherings, creating environment for sales personnel to develop relationships As channel marketing manager, successfully planned and launched entire product line with two largest national distributors, simultaneously, transitioning company to two-tier distribution systemIncreased revenue from annual, international software user group conference by nearly 100%, managing all aspects from promotion to registration, from site selection and negotiation to technical program and entertainmentManaged large annual trade show budgets: determined most appropriate schedule, oversaw design and production of exhibits, new construction and refurbishments, managed installation and dismantle, transportation and all other logistics, prepared presentations and sales demonstration scripts and worked with outside vendors for more elaborate in-booth productions, as well as trained sales and other booth staff, planned and executed pre-show and in-booth promotions, and collected and pursued leads generated coordinating with sales directors for tracking ROI

Bachelor'S Degree, Marketing

Activities and Societies: Kappa Delta Sorority - Sigma Theta Chapter Treasurer, Sea Education Association - W75As part of the Management.

Bachelor'S Degree, Systems Engineering

High School, Prep