Laura Braley Email & Phone Number

Greater Seattle Area

• Global Marketing and Communications Strategy, Planning and Development: Initiates, drives and develops global marketing, communication and campaign strategies to support the Food program. Key focus areas include service level adjustments, sustainability, risk and safety and user engagement.• Leads the Global MCE Project Management Office: Includes project prioritization, planning and scheduling, workflow optimization, dynamic forecast, resource capacity and reporting. • Strategic Business Partner and Stakeholder Management: Builds strong, open and collaborative partnerships/relationships with stakeholders and cross functional teams across a highly matrixed and complex ecosystem.• Employee-facing storytelling and engagement: Leads and oversees storytelling that demonstrates a best-in-class workplace experience that inspires a culture of innovation for Google employees, vendor partners, and external visitors on campus.• New Business Project Strategy: Supports the development and implementation of strategies, initiatives and processes in support of potential new lines of business.• User Research and Insights: Investigates, researches and discovers current and future trends in subjects such as food service, marketing, user/customer engagement and programs, health and wellness developments, etc, which may contribute to the continual improvement of the Food at Google program. • Issues and Risk Management: Manages significant issues or risks in collaboration with subject matter leads. • Leadership: Leads a team of highly skilled, diverse subject matter expert project leaders based around the world.

Sunnyvale, California, United States

• Led, developed, and deployed short- and long-term marketing and engagement strategies to drive business growth and deliver meaningful change. Restructured, aligned and tailored marketing and engagement efforts to growth at 4x scale, and delivered brand positioning and promise.• Integrated globally relevant regional strategies in support of program-wide priorities to efficiently deliver key results in 55 countries across 300+ cafes, 1,500+ food spots, 13 teaching kitchens and 54 food trucks• Heavily collaborated with other global and regional cross-functional team members, including those from: creative, legal, environmental, behavioral science, procurement, operations, culinary and people operations.• Key responsibilities included the development, execution and measurement of marketing strategies, resources, tools, programs, campaigns and experiences that support the Food at Google program

Sunnyvale, Ca

• Built and maintained relationships with a diverse group of stakeholders and partners across a complex ecosystem. Leveraged strong communication skills and a solutions-oriented mindset to ensure alignment and effective collaboration • Developed project scope, defined deliverables, and timelines with key stakeholders. Oversaw project management and execution while communicating milestones and results to stakeholders throughout• Built clear processes, templates, tools, and reporting techniques to drive on-brand experiential and content marketing at more than 20 Google sites, including: London, New York, Seattle, Tokyo, Singapore, etc.• Developed relationships with team members domestically and abroad to ensure internal initiatives are clearly executed and in alignment with Food at Google's values and brand guidelines • Awarded “Support Individual of the Year” by the Food at Google team in June 2018• Nominated as co-chair and communications lead of the Diversity and Inclusion Action Council

San Francisco Bay Area

• Oversaw public relations and social media strategy of 25+ restaurants, which included partnership with award winning chefs• Developed and executed a combination of short- and long-term PR strategies and media events to generate exposure of new restaurants and cafés nationwide with key dailies, national and international press • Created marketing strategies that aligned digital marketing and social media to promote new concepts and offerings online. Drafted written content, secured imagery, oversaw photo shoots, and media briefings• Oversaw the RFP process and directly managed PR agencies for select accounts. Supported the Communications Director and national PR agency on promotion of company-wide initiatives, including food sourcing commitments, executive profiles, crisis communications, company milestones and community partnerships

San Francisco Bay Area

• Directly managed public relations and marketing for 10+ restaurant and hospitality accounts• Developed and integrated long- and short-term public relations and marketing strategies, which included the drafting and distribution of press releases, media alerts and targeted pitches to a combination of local, regional and national media• Coordinated and executed client events that drove press and marketing opportunities• Managed a team of 10 employees, including: account managers, coordinators, and interns

Greater Salt Lake City Area

• Drafted, pitched and secured coverage by domestic, national and international press. Provided media with press releases, alerts, images, and quotes on a regular basis• Organized and executed events such as:- Ski Salt Lake Shootout (ski photography competition)- World Premiere of Warren Miller’s “…Like There’s No Tomorrow”- World Premiere of William A. Kerig’s documentary “Ready to Fly”• Planned, oversaw, and partnered with like-minded organizations to host domestic and international media familiarization trips in Salt Lake County- Represented Visit Salt Lake to the media as both spokesperson and a personal contact- Served as liaison between Visit Salt Lake hospitality and tourism partners in the planning process as well as execution of the media familiarization trips- Guided and skied with members of the media at Alta, Brighton, Snowbird and Solitude• Organized and attended domestic media events and blitzes. Markets visited include:- New York City, San Francisco, Denver, Chicago, Los Angeles, Boston, Houston, Washington D.C., etc.• Created content for and assisted with management of Visit Salt Lake’s social media channels

Salt Lake City, Utah, United States

• Produced and followed up on media kits, press releases, and media alerts• Maintained media coverage archive file for all clients, and calculate media value reports • Assisted with coordination and execution of celebrity appearance tours for Walt Disney Studios• Organized and supervised media events such as: - Live morning television remotes on FOX and KUTV - Fashion, cooking, film, and health segments on ABC and KSL - Dancin’ Papas smoking cessation competition at Energy Solutions Arena - Scholarship Golf Tournament for High School Seniors at Hidden Valley Country Club• Promoted upcoming films and home entertainment releases

• Organized and managed an annual music festival while successfully keeping within a $99,000 budget • Coordinated five national and local bands and more than 150 vendors and sponsors• Ensured compliance with all University and city policies for safety, health, and legal concerns• Managed a team of 10 employees and 50+ volunteers throughout event planning and execution