Lisa Borthwick Email & Phone Number

Canberra, Australia

Canberra, Australia

Canberra, Australia

- Strategic communications planning, implementation and evaluationResearch, consult, develop and deliver tailor-made strategies that use the right channels to reach key target audiences.- Professional writing and editing – publication productionWriting and editing for audiences and all channels and publications – from brochures and flyers to annual reports and advertising copy. Project manage production of all styles of publications.- Media relations and trainingDevelop newsworthy media opportunities, write and distribute releases, pitch your story to journalists and work with spokespeople to ensure they get the best out of their engagement with all media.- Issues managementHelp manage members/stakeholders/media when things go wrong through sound strategic communications focused advice coupled with decisive strategic action.- Stakeholder engagement Identify internal and external stakeholders, understand their expectations and requirements to develop and deliver fit-for-purpose engagement and communications tools and tactics.- Reputation/Brand managementExpert advice and activity to help you manage your name or brand to enhance your reputation across all tools and channels.- Information products and collateralVideos, brochures, posters, fridge magnets….whatever you need to get your message across to your audience.- Web contentGenerate new content to keep information on your website fresh and relevant, so visitors stay longer and return more often.- Social media strategyCreate or enhance your social media presence and spread your message further and to new audiences with strategic use of the right social media channels.

Canberra, Australia

Section manager for the Regulatory Communication team in CASA's Safety Education and Communication Branch.

Canberra, Australia

Melbourne, Australia

Melbourne, Australia

Graduate Diploma, Public Relations

Education record