Laura Mcdaniel Email & Phone Number

Cape Coral, FL, US

Bonita Springs, Florida, United States

Spearheaded the conceptualization and creation of innovative campaign strategies that maximized lead generation and brand awareness across diverse communities. Collaborated with the VP of Marketing and cross-functional teams to elevate special projects, ensuring all creative assets aligned with brand guidelines and community needs. Directed the design team.

Bonita Springs, Florida, United States

Pioneered and optimized marketing strategies for twelve senior living communities, leading to significant improvements in occupancy and brand visibility. Worked closely with the design team to provide creative direction for lead generation campaigns, ensuring all initiatives were both visually compelling and strategically sound. Mentored junior team.

Cape Coral, FL

Imagined and delivered innovative digital and print designs for a wide range of clients, specializing in branding, layout development, and print advertising. Directed client visions into cohesive designs that consistently met or exceeded expectations. Coached clients through the design process, ensuring a seamless experience from concept to completion.

High Point, NC

Directed the creation of high-end marketing materials for luxury golf courses and resorts, including print ads, logos, and trade show displays. Supervised the end-to-end design process, from conceptualization to final production, ensuring quality and consistency. Presented design solutions to clients, inspiring confidence in the creative direction.

Greensboro/Winston-Salem, North Carolina Area

Spearheaded brand management and product marketing efforts for a startup division, directing the development of energy-saving technology for residential and hospitality markets. Mobilized cross-functional teams to orchestrate successful product launches and trade show events, while optimizing brand messaging and collateral design. Publicized new.

Chicago, IL

Pioneered marketing and public relations strategies for a leading B-to-B publishing company, supervising events and sponsorships that elevated the company’s presence in the food and beverage industry. Directed the design and execution of marketing materials, ensuring alignment with brand objectives and audience expectations. Supervised event logistics.

Lincolnshire, IL

Directed creative efforts and tenant relations for an upscale real estate development firm, creating and producing high-impact marketing collateral. Spearheaded the planning and execution of marketing events, including a high-profile summer concert series, and collaborated with non-profit organizations for co-marketing opportunities. Supervised the.

Maximized advertising sales through effective client relationships and strategic cold calling, contributing to a significant increase in company revenue. Presented ad design ideas that resonated with clients, helping to pioneer new advertising opportunities and secure over $30,000 in sales ahead of schedule.

Bachelor Of Science, Advertising, Marketing, Studio Art Photography

Activities and Societies: Coursework included advertising design & layout, research & strategy, media planning, media law, marketing &.

Professional Certificate, Meeting & Event Planning

Professional Certificate, Scs, Creative Advertising

Activities and Societies: Creative Sequence through Northwestern and held at Leo Burnett under the direction of a team of creative.

High School Diploma