Lucas Bonani Email & Phone Number

São Paulo, Brazil

São Paulo, São Paulo, Brazil

São Paulo, São Paulo, Brasil

• Transitioned data analytics to cloud infrastructure for Santander, enhancing efficiency.
• Developed interactive dashboards to track bank KPIs and OKRs for informed decision-making.

São Paulo, São Paulo, Brasil

• Led migration from Google Analytics Universal to Google Analytics 4, optimizing tracking plan for product acquisition funnel.
• Developed gold tables in Google Cloud Platform using BigQuery, linking to Power BI for automated dashboard creation.
• Streamlined data tracking across digital channels, enhancing data-driven decision-making processes.

São Paulo, Brazil

Brazil

• Led ad-hoc analysis and media reports for Motorola providing valuable insights for decision-making.
• Developed dashboards for sales, budget, and profit analysis, enhancing data visualization and decision-making processes.
• Provided cloud migration consultancy, optimizing data processes and ensuring seamless operations for clients.

Brazil

Brazil

• Developed data visualization dashboards using QlinkSense, PowerBI, and Data Studio to enhance data analysis capabilities at MSD in Brazil.
• Conducted R/SQL analysis to optimize client targeting and campaign performance, driving statistical marketing strategies.
• Managed database enhancement and Power Query for improved data organization and accessibility.
• Implemented tagging strategies using Google Tag Manager, Video Tagging, and Pixel to track user interactions and campaign effectiveness.

São Paulo Area, Brazil

• Managed data analysis and visualization for top clients like Dasa, Kroton, and Honda, utilizing tools like PowerBI and Google Data Studio.
• Led transition to Google Cloud Platform for data warehousing, resulting in improved efficiency and scalability.
• Developed expertise in web analytics tools such as Google Analytics, Facebook Ads, and LinkedIn Ads to drive data-driven insights for business consulting.

São Paulo, Brazil

• Dashboard Development – Using QlikSense and Microsoft PowerBI to create visualization tools for company leadership, helping strategy and product positioning.
• Data Management, Analysis and Distribution – Using the data from company’s main market research supplier to generate analysis, statistical reports and insights to all levels of management across the company.
• SharePoint Development – Structuring libraries and team pages for the Business Intelligence team on Microsoft 365 platform, enhancing experience in mobile devices, spreading data through developing Microsoft PowerApps.
• Ad-hoc Market Research – Working directly with market research institutes local and global to provide data and insights for all company purposes. From the briefing to insights/actions.
• Digital Transformation – Helping Business Intelligence team to enhance performance using digital tools and providing support. Part of the “Digital Rangers” from Syngenta Digital initiative.
• Data distribution – Develop new ways to distribute data from all BI’s sub-teams across the company, making sure the information reaches the right person taking the best out of our platforms.

São Paulo E Região, Brasil

• Structured competitive analysis in the defensive generics market.
• Enhanced the imports dashboard and pointed variance tendencies to support supply, industrial sales and product teams.
• Enhanced the product price tracking dashboard.
• Conducting presentation of the competitive data in product, R&D and leadership meetings.

Technology In Marketing, Marketing

Bachelor'S Degree, Aerospace, Aeronautical And Astronautical/Space Engineering, Interrompido

Activities and Societies: AXIS, CAAP, Infanteria

Bachelor'S Degree, Computer Engineering, Incompleto

Activities and Societies: Atlética, GEAstro