Lauren Bostrom Email & Phone Number

Littleton, CO, US

Denver, CO

Responsible for ongoing management and growth of Malisko Engineering’s marketing plan and activities including branding, web and social media presence, and all other internal and external communications. Builds and executes marketing strategy alongside MEI President and Leadership team to attract, grow, and retain client base, employees and partner.

Greater Denver Area

• Support and nurture Vantiv’s Integrated Payments (Mercury) partners and assist Channel Sales team to grow merchant payment processing acquisition through its resellers. Manages the company’s integrated payments Partner.
• Improved marketing request process by establishing standard and scalable policies and procedures to reduce service level agreements (SLAs) from two weeks to five business days.
• Increased partner engagement 400% with co-marketing campaigns over a 6 month time frame.
• Developed co-marketing campaign content and integration mix to increase response rate to 5%, or ten times the industry average.
• Increased unique visitors for program portal by 27%, number of sessions by 157% and average session duration by 163% in one fiscal quarter by enhancing content and tools available to program members.
• Enabled 200+ partners with lead sharing benefit, resulting in increased partner loyalty and growth of merchants processing payments with Mercury.

Englewood, CO

• Contribute to the activities of a $40 million roadside assistance and $10 million emergency travel medical assistance subsidiaries, with sales and marketing, CRM infrastructure improvement, operations strategy, and.
• Responsible for $10 million marketing budget and $6 million operations budget.
• Liaison to I.T. for Ventures Marketing group. Ability to translate marketing expectations in to technical and systematic needs and vice versa.
• Restructured CRM infrastructure to reduce human error and increase functionality for additional sales opportunities.
• Created, planed, and executed product plans for new product offerings to increase margins.
• Contributed to launch strategy and implementation for several product launches.

Englewood, CO

• Managed B2C and B2B strategy, relationships, and tactical activities of a $10 million private membership camping program and a $5 million golf discount program. Was lead marketing role with responsibility over growth.
• Managed three new product launches in four years with direct management of the product benefits, collateral materials, launch strategy and renewal strategy.
• Maintained and improved existing member benefits while exploring and applying new benefits to the mix in order to constantly enhance the members’ experience while attracting new members.
• Facilitated relationship between several benefit partners to ensure contracted benefits are explained to members correctly and usage by members is issue-free.
• Contributed to the budget and forecasting of financials for all three clubs while making sure to meet or exceed budgeted operating profit and membership file size throughout the fiscal year.
• Managed the planning of several major B2C and B2B events such as partner conferences and member appreciation events while staying under budget.

Englewood, CO

• Worked closely with Marketing Director on three membership-based products. Assisted Marketing Director with planning and implementation of member acquisition and retention strategy.
• Utilized numerous direct marketing tactics including, but not limited to, direct mail, direct email, telemarketing, space ads and point of sale.
• Developed creative briefs when working with art directors and graphic artists on collateral.
• Produced effective marketing materials, including but not limited to brochures, flyers, forms, cards, space ads, posters and point of sale support materials that enhance the brand image and highlight the benefits of.

Englewood, CO

• Worked closely with Marketing Manager with the first year growth initiatives for a membership-based discount camping program. Contributed to growing the membership file from zero to 40,000 in one year.
• Researched, developed and implemented direct marketing strategies and tactics assigned by Marketing Manager.
• Managed marketing offer and campaign setup within the Good Sam proprietary CRM system.
• Oversaw printed collateral inventory, print orders and collateral changes while working closely with the internal graphics, production, and purchasing departments.

Englewood, CO

• Supported international marketing and programming teams to manage 150+ international television channels, in more than 20 languages.
• Managed several significant operational initiatives such as platform migrations and channel launches.
• Worked closely with international programming marketing team of ten various language managers to develop promotions resulting in increased subscribers.
• Managed the planning of several International Programming/Marketing events including the department’s presence at DISH Network Team Summit, the company-wide team building conference.
• Established relationships with potential international programmers to better the quality and variety of international programming available on DISH Network.
• Completed ongoing competitive analyses in order to better position DISH Network International programming in the market

Fort Collins, CO

• Collected team roster information including bios, stats and history for the 2005 Season Program.
• Designed and laid out the 2005 Season Program using desktop publishing software.
• Research and solicit sponsors and advertisers for stadium signage and program advertising.

Wheatridge, CO

• Assisted head of marketing with design and mailing of new product and seminar promotional pieces.
• Cleaned up internal database of clients and partners.
• Assisted in planning and facilitating annual conference.

Bachelor Of Science, Business Administration With A Concentration In Marketing

Activities and Societies: Colorado State University Marketing Club, Beta Gamma Sigma, Golden Key International Honour Society , Phi Sigma.

Education record