Research Collective is committed to keeping things simple. We believe simplicity is the ultimate sophistication, and makes the world safer and more enjoyable.We are proud to work with revolutionary start-ups and some of world's most recognizable brands including, Becton Dickinson, GE Healthcare, Google, Hyundai, Mayo Clinic, Medtronic, and Microsoft.With backgrounds in cognitive psychology and human factors, our team advocates for the people who use your products. We make it a priority to understand their needs, desires, and limitations. Whether it is a complex surgical system or a smart thermostat, we ensure it is designed for its users.Our generative research identifies opportunities for ground-breaking new products, and we perform evaluative research to ensure the product's usability. Our services include ethnography, contextual inquiry, participatory design, survey writing, benchmarking, formative and validation usability testing, eye tracking, facial emotion analysis, and several analyses using biometrics.I'd love to hear from you! Please contact me at bryant@research-collective.com if you are interested in working together.