Lance Braun Email & Phone Number

Bozeman, Montana, Us

Responsible for the strategic marketing, brand management, creative direction and digital implementation (social, paid advertising, search engine and content marketing) of one of Milwaukee's original breweries with a history as rich as Milwaukee itself. Work extensively with Brewmaster, management and consumers to develop and target new products. Responsible for developing and growing profitable relationships with restaurants and bars throughout Wisconsin. Melms currently offers an exceptional selection of craft beers, including Walkers Point Wheat, River Valley Dark, Czech-Mate India Pale Lager and Honey Badger IPA.

Milwaukee, Wisconsin, Us

Responsible for the research, interviewing, writing and editing of content for Account Processing and Bank Solutions business line marketing campaigns. Deliverables include blogs, case studies, sales collateral, infographics, email campaigns, landing pages, video scripts and podcasts.

Responsible for the development and execution of digital marketing campaigns including: email, paid advertising (PPC, social, retargeting and display), lead attribution modeling, management of social media channels, external vendor management, website content management and reporting digital campaign performance metrics. Also manage the development and production of internal podcasts for Sales education.

Kenosha, Wi, Us

Kenall is one of the most respected independent lighting manufacturers in the industry and known world-wide for innovative and high quality lighting. Kenall provides intelligent, durable and sustainable solutions to complex lighting problems for specific applications. The company’s product portfolio includes sealed lighting for containment or clean spaces, high abuse lighting for public access areas, as well as correctional, healthcare, and transportation lighting.

Chicago, Illinois, Us

Responsible for developing and implementing the architectural approach and merchandising of thecustomer experience across assigned digital channels (.com, mobile, social and email) to maximize value for the customer, cross-sell products and improve conversion rates. Work extensively with key Line of Business Product Marketing Managers to identify and implement cross-selling opportunities across public and customer-facing websites. Write business charters and project management documentation for timelines, deliverables, milestones and resource allocation. Work with internal developer resources to develop and implement Adobe Target to create targeted advertising across the BMO Harris Online Banking portal to introduce and sell new products based on customer profiles. Provide performance reporting of campaigns to stakeholders using Adobe Marketing Cloud

Milwaukee, Wi, Us

Manages annual media budget of $450k and targets monthly goals for spend, revenue and key performance metrics. Initiates and manages strategic domestic and international pay-per-click and paid media advertising programs. Defines keyword terms and writes effective, relevant and targeted ad copy. Monitors keyword bids and adjustment of search media campaigns across multiple sites. Conducts extensive keyword research - analyzing and testing performance across multiple channels. Analyzes and tests behavior-based marketing techniques and retargeting techniques. Executes regular reporting, collaborative strategic planning, and performance management. Works within Agile project management environment to ensure timely delivery of projects.

Chicago, Us

Managing the acquisition, production and development of educational video content for new biomedical community web portal. Writing process documentation so submitted content consistently meets strict legal, regulatory and branding guidelines. Oversees modality advisory boards, working directly with Field and Online Engineers, Subject Matter Experts and marketing and training personnel to develop new content. Also responsible for development, design and testing of educational content pages.

Germantown, Wi, Us

Department manager with four direct reports managing SEO, Pay-Per-Click advertising, web content integration and product pricing, branding and maintenance for twenty-two websites, worldwide. Achievements include substantial increase in leads and conversion for all Ellsworth and LLC websites, increase of brand recognition and establishing and managing the company's social media presence.

Menomonee Falls, Wi, Us

Managed staff of one catalog manager, five graphic designers and three web specialists. Responsible for planning, budgeting, implementing and tracking of catalogs, eCommerce programs, in-store promotions and clinics. Negotiated pricing with all external vendors including print, billboards, facility procurement and promotional pricing from manufacturers. Created industry-first "deal-of the-day" promotion, substantially increasing sales and email marketing database.

Oconomowoc, Wisconsin, Us

Redesigned and managed website, SEO and Pay-Per-Click and banner advertising, print vendor relationships and pricing. Created print advertising campaigns for consumer and trade publications. Lead dealer training seminars on web development, SEO and promotion. Launched Bruno-branded blog targeted to mobility-challenged individuals, substantially increasing unique visitor traffic and increasing brand awareness.

Milwaukee, Wi, Us

Managed staff of four graphic designs, three web specialists. Initiated job tracking system which increased billable hours and improved staff efficiency. Renegotiated vendor agreements, lowering costs for clients. Developed client advertising budgets. Provided detailed project reporting to clients and agency management.

Provided graphic design for corporate literature, annual reports, electronic sales presentations and videos. Worked as liaison with vendors to ensure job quality and negotiate print, slide and video pricing. Developed proposals for in-house color printing system and in-house slide production system saving company $25,000, annually. Developed digital asset management system providing easier access to visual assets and marketing collateral for stakeholders.

Milwaukee, Wi, Us

Taught computer graphics curriculum in Adobe Photoshop, Illustrator and PageMaker (InDesign) and Quark Xpress; also included instruction on hardware - flatbed and transparency scanners, digital cameras, image setting systems and general color theory.

Bachelor Of Arts (B.A.), Journalism

Certificate, Computer Graphics