L. Celenia Arce Email & Phone Number

Lanham, Maryland, United States

2U, Inc. is a diverse collection of more than 4,000 individuals across 11 offices worldwide who share a common belief that higher education can unlock human potential and address the critical needs of society. For more than a decade, 2U, Inc. has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale.As the parent company of edX, a leading global online learning platform, 2U provides over 40 million learners around the globe with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 3,500 digital education offerings—from free courses to full degrees.At 2U, being bold and fearless is part of the job and we’re looking for innovators, dreamers, builders, and doers to improve lives through edtech with a human touch. Join us: https://2u.com/careers/

Lanham, Maryland, United States

Lanham, Maryland, United States

Washington D.C. Metro Area

~Lead scheduler and database managers in Broadview for SiriusXM’s 1000+ channels~Responsible for training a team of 3 people on all scheduling functions in Broadview.~Serve as a liaison for over 50 station producers to meet all scheduling goals in the launch of Broadview

Washington D.C. Metro Area

Duties ~I worked with the Senior Manager and Vice President to develop long-term and short-term acquisition strategies to drive ratings and revenue where we saw a 6% increase in ratings by launching non-theatrical films and saw a $20 million growth in company revenue by establishing a production unit~I managed contracts and rights summaries for all acquired movies and series deals that varied from $300 thousand to over $1 million ensuring that all contracts were accurate prior to execution. ~ I provided usage reports for movie and series acquisitions to Legal, Finance and Distributors on a monthly and quarterly basis. ~ I maintained databases for all original and acquired programming including program rights and usage as well as movie submissions respectively. Key Contributions:~ Created and maintained a comprehensive rights chart for all acquired and original programming shared between Finance, Legal and the Programming departments saving the company time and money ensuring that ~ Drafted the broadcast/marketing plan proposal featuring independent/non-theatrical movie titles for BET that achieved a 6% increase in movie viewership ~ Recognized by Senior Management for implementing a digital delivery system for all promotional and on-air assets from Distributors, which helped to increase speed, efficiency and productivity among the Programming. Creative Services and Operations teams, which secured a yearly cost savings of approximately $100K for the Programming department.

Washington D.C. Metro Area

Duties:~ I was the lead programming operations coordinator and input all programming data and scheduled weekly line-ups for both BET and Centric channels in our database scheduling systems, Broadview and subsequently SIMS on a daily basis.~ I created and distributed the weekly programming schedule, monthly programming guide report with highlights on a weekly and on an as needed basis when changes would arise company-wide to over 1000 people and externally to listing services such as TV Guide, DirecTV, etc.~ I supervised a team of 3 people in the daily entry of the programming schedule into Nielsen MyEVNTS for both BET and Centric, which is how national ratings were tracked for our Market Research and Sales teams.Key Contributions:~ Created a comprehensive database with all acquired and originals series along with their descriptions, talent and year of air for over 10,000 programs for the launch of BET International network that airs in Europe and in Africa.~ Created programming request form templates to streamline requests for air dates for BET Original and Sales programming~ Managed the transition from our Broadview Database software to SIMS (Security Information Management Systems) as well as coordinated and facilitated training seminars on the new system for a team of 20 people

Washington D.C. Metro Area

Duties: ~ I completed administrative tasks such as sorting mail, filing, faxing, typing, fielding telephone calls and managing the daily schedule for the Vice President of Programming. ~ I coordinated travel and processed travel expense for a team of 10 people. ~ I distributed weekly and monthly competitive reports company-wide and input and maintained the weekly schedule in Nielsen’s MyEVNTS for BET. Key Contributions:~ Coordinated a multi-department 1 day conference with approx. 150 attendees from all 4 national offices to help increase cross-department functionality and improve communication across all lines.

Bachelor’S Degree, American Studies - Communications, 2.97

Activities and Societies: Black Student Orientation Committee, President's Student Advisory Council, Student Government Association.

High School Diploma

Activities and Societies: David's Alliance, National Honor Society. Spanish National Honor Society