Laura Guerra, M.S. Email & Phone Number

Chicago, Il, Us

New York, New York, United States

• Clearance Management• Traffic/ Production Services• Budget Management/ Delivery Orders• Production Archiving

Chicago, Illinois, United States

Worked on Bayer (General Consumer Market)• Facilitated communications between key stakeholders and relevant internal departments for successful and timely project delivery and to solve complex problems• Ensured adherence to Bayer brand guidelines, client expectations and timelines across all deliverables, from traditional to digital• Developed project plans that identified resource needs and scope agreements along resource manager, account directors and project management director• Managed internal hot sheets and daily expectations with creative and production teams• Assisted account management team and their communications with partner agencies• Collaborated closely with account management and creative teams to avoid scope creep and craft solutions in high-risk situations to meet client needs while ensuring minimal loss for the agency• Led execution and management of all digital deliverables (digital display, web, social, etc.) internally with the creative team and externally with partner agencies• Proficiency in Workfront, Smartsheet and JIRA softwares

Miami, Florida, United States

Worked on McDonald’s (Hispanic Consumer Market)• Spearheaded McDonald's US Spanish website project to meet ADA guidelines within 8 weeks• Managed daily website activities, resource planning, project process tracking, communication with key stakeholders (internally and externally), and sprint planning and releases for US Spanish website• Created and maintained up-to-date internal daily campaign tracking documentation (hot list) and glossary to ensure alignment on website and campaign expectations and US Hispanic brand• Managed 5-7 campaigns and multiple teams (creative, production, account services, digital and planning teams) simultaneously from brief to trafficking assets (20+ yearly campaigns)• Facilitated meeting scheduling and resource planning alongside Senior Creative Manager • Optimized and managed internal processes for Spanish translations and US Spanish website management and provided cross-functional visibility into all statuses, blockers, and solutions internally and externally• Developed timelines specific to deliverables (digital display, website copy and image development, presentation materials, etc.) and overall campaigns to ensure timely delivery and alignment from key stakeholders• Identified blockers and bugs and escalated to appropriate teams and crafted solutions to ensure project completion• Managed and led all communications with media partners in trafficking stage of projects• Managed asset delivery and distribution for partner agencies on McDonald’s global asset portal• Proficiency in project management software (Screendragon, COR, JIRA) and Extreme Reach• Beginner in Adobe Experience Manager, Adobe Photoshop, Adobe Illustrator and Adobe PremierePrevious accounts: Pepsi, State Farm, Old Parr, Manzanita Sol, AARP, Black & White, Purina

Miami, Florida, United States

• Spearheaded copy revision of product catalog/ brand book project• Assisted with the execution of marketing strategies and developing a strong brand identity for 3 beauty brands• Wrote copy for press releases, blog posts, new product descriptions and print marketing materials• Assisted graphic design team with design of press releases and styling for product photo shoots• Collaborated with sales and product teams to develop new products by providing relevant marketing research data• Developed and maintain relationships with vendors and media partners• Implemented project management strategies and processes to adhere to deadlines, meet key stakeholder expectations and complete deliverables• Beginner in Adobe InDesign

Fort Lauderdale, Florida, United States

• Assisted with digital rebrand of Gr8 Speech brand for new customer acquisition initiative• Filmed, edited and produced introductory videos for new customers for YouTube channel• Developed content calendar and executed social media strategy for Facebook and Twitter• Art directed graphic design deliverables such as e-books, speech therapy materials, flyers and brochures• Assisted public relations specialist with media strategies and social media objectives

Miami, Florida, United States

• Led development and execution of brand guidelines • Cultivated strong brand identity and presence through marketing research, marketing collateral, new brand guidelines, and paid and organic marketing strategies • Facilitated communications with key stakeholders to ensure goals and expectations were met • Assisted with the development of graphic design materials to strengthen Sahara Roofing Corp’s visual, voice and value through Roaring Concepts agency

Miami, Florida, United States

• Managed Miami-Dade Fire Rescue’s internal newsletter• Designed flyers and social media images with Adobe Illustrator• Assisted with the execution of PIO's public relations and social media strategies

Master Of Science - Ms, Marketing

Concentration in Branding, Digital and Analytics

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication

Activities and Societies: American Marketing AssociationConcentration in Advertising

Bachelor'S Degree, Art/Art Studies, General

Activities and Societies: Fine Arts Student Association (FASA)Minor in Art History

Associate Of Arts (A.A.), Art/Art Education

Dual enrollment program in high school