Lisa Broadway Chow Email & Phone Number

Spearheaded comprehensive marketing communications strategy for award-winning cloud services provider including:Developed and executed integrated marketing communications campaigns including email campaigns, websites and landing pages, white papers, digital and print advertising, sales promotions and SPIFFs, video and blog content, technical sales sheets, social media, public relations, community outreach, certification programs, surveys, RFP/RFI preparation, and field marketing including 100+ trade shows, virtual training events, regional events and joint marketing events annually. Ensured the integrity of customer and channel partner lead databases.Implemented and reported marketing KPIs including email, webinar, website, social media, tradeshow, and regional event performance, ensuring upward trends and full compliance with corporate brand and image. Drove lead generation, affiliate and channel communications, and collaborated with Sales and Account Management to consistently achieve record sales and retention targets. Ensured integrity of customer and channel partner lead databases. Launched comprehensive rebranding project including creation of digital and print content to support new positioning and products. Managed internal team and multiple independent contractors to produce digital and print content to drive engagement, loyalty and sales. Prepared and managed departmental budgets and MDF funds given to/ received from partners. Created and implemented reputation management programs, improving online perception. Managed lead generation, affiliate, and channel communications to achieve sales targets.Managed award submission process for over 50 key industry and business awards.

Strategic marketing initiatives for start ups, service industry and health care clients including content development, SEO, reputation management, branding, web redesign and social media.

Led marketing and strategy initiatives, re-branded B2B division and created DTC brand. • Cultivated new markets through development and implementation of a drop ship program • Generated new B2B customers through a direct mail/e-mail marketing and online promotion campaign. • Implemented vendor applications for e-commerce to support rapid web site launches. • Created 5 year strategic plan to support social media and multichannel marketing including processes and procedures to ensure performance targets are met.

Managed all aspects of online presence for a multinational start up bio-technology firm selling medical devices. Created and implemented a comprehensive online strategy including restructuring domestic site, launching international sites, implementing a Content Management System (CMS), identifying search engine optimization (SEO) strategies, developing lead generation and qualification content and championing an organization-wide strategic technology plan.

Managed all aspects of online presence including design, development, maintenance, and marketing strategy for four Web sites. Implemented site performance reporting, search and traffic monitoring tools to better understand target customers, improve navigation and identify new content.

Pioneered the use of the Internet for marketing at this organization, including development, marketing and launch of 7 market driven sites. Conceived, developed and launched nationally acclaimed e-commerce Web site honored by Computerworld/Smithsonian 1997 Innovator Awards; received a ranking of 14 in the InfoWorld 100; and received Honorable Mention, 1998 Application Development Trends Innovator Awards. Managed site public relations resulting in over 200 articles in high profile media including “Business Week,” "Los Angeles Times," and “Wall Street Journal Interactive". Consistently exceeded annual marketing goals including reversing declining market share for commercial accounts representing over 15% of total segment revenues. Developed, implemented and monitored strategic marketing plans and budgets including segmentation, primary and secondary research, external analysis and sales forecasting. 

Mba, Business Administration And Management, General

Professional Designation In Marketing, Marketing

Bachelor Of Arts - Ba, Economics And Business