Louis Reeves Email & Phone Number

Chicago, Il, Us

New York, New York, United States

New York, New York, United States

Partner with Southern Glazer’s Wine & Spirits New York to grow market share representing 11% of U.S Nielsen in Beam Suntory’s most premium and profitable market. Leading team of 6 direct reports and a team of 36 people to engage with customers, consumers and distributor partners with programming and marketing necessary to drive demand and beat our competition. - Managed 2022 Beam Suntory global headquarters transition to New York while managing key stakeholder relationships with Suntory Holdings leadership while leveraging additional market resources with internal and distributor partners. - Won 2021 Beam Suntory State of the Year by overdelivering plan by $6M NSV while gaining share against the house in on and off-premise. - Monitor market dynamics inclusive of consumer demand to manage pricing to extract maximum profit from portfolio. - Designed and executed New York acceleration plan(Project Hamilton) focusing our resources and priority brands in most influential New York neighborhoods to ensure brand messaging is amplified beyond immediate market.- Built multicultural team to ensure our brands are seen and experienced by diverse consumers as demographics continue to evolve. - Align with brand marketing and trade marketing to build and localize marketing plans needed to win market share in New York.- Negotiated and managed large sponsorship deals with New York Yankees, New York Mets, Madison Square Garden, Seaport and Brooklyn Nets to elevate consumer perceptions of our brands.- Introduced e-commerce opportunities to distributor partners and large independents at the onset of Covid-19 to increase visibility of our priorities and drive sales via Cocktails to Go.

Las Vegas, Nevada Area

Partner with distributors in Nevada at both Southern Glazer’s Wine & Spirits and Breakthru Beverage to grow business, set qualitative expectations, and effectively deploy multimillion-dollar budget. Lead sales and marketing initiatives for state of Nevada focused on winning in the largest casinos such as MGM, Caesars, Boyd and Station while planning growth with key retail partners including Lee’s, Total Wine & More, Walmart, Albertsons, etc. Manage and develop team to execute at high level while preparing them to grow into larger areas of responsibility.

Greater New York City Area

Directed sales planning and development, budget management, pricing strategy, brand launches, allocation management and communication, monthly and quarterly meeting design, supported an organization of 60 sales personnel full-time with annual revenues of $45 million. Manage team of 5 channel managers.

Greater New York City Area

Created and managed a team dedicated to winning the hearts and minds of customers and consumers in the on-premise, off-premise and non-premise space with compelling storytelling about the craft and heritage of BSI brands in New York. Managed team of 6 luxury salespeople.

Illinois, Kentucky, Minnesota

• Lead the sales planning and execution in partnership with the Illinois, Kentucky and Minnesota State Managers & Channel Managers in local food/drug/club chains to grow $48 million in revenue• Serve as a liaison between our National Account Off Premise team and the local sales and field marketing teams to ensure alignment across our sales organization • Create and manage category management capabilities in the Central Division to lead conversation on pricing strategies and promotions for Beam Suntory and its’ competitors• Facilitate the planning and execution of all national programs and local programs within national accounts

Greater Chicago Area

• Grew $16.5 million business by $1.4 million in revenue and $900k in gross profit in 2015 by driving focus towards more premium segment of portfolio. • Led the formation of the Beam EDGE initiative in Illinois On Premise that included the recruitment and hiring of 4 additional team members to integrate with existing team members. • Executed plan to achieve 100% of distribution KPI goals in 2014 and 2015• Manage distributor partner to drive growth in most profitable brands, distribution goals, and menu/feature shares• Create new and innovative incentives and contests to maintain share of mind with our distributor partner and consumers• Manage and develop 7 team members to execute at a high level and create programming to fit their specific territory’s needs.• Create and execute budgets for On Premise programming including samplings, customer incentive programs and sales incentives• Planned and participated in monthly and quarterly business reviews with high level distributor personnel• Create and present general sales meeting information detailing monthly and quarterly priorities

Sell and promote Diageo’s wine & spirit portfolio to high profile, Night Clubs & Resturants in the Chicago Metro area Completed extensive training in persuasive selling Met or exceeded goals for all innovation brands Increased overall sales of wine and spirit items for F1 2008 by over 15% Increased wine sales alone by 358% in first year at Judge & Dolph Maintained a high level of interaction with key accounts to ensure customer satisfaction, education of wait staff/management, and to better understand clients' organizational needs Monitor industry trends in order to maintain awareness of latest market trends and to provide creative “up and coming” ideas while creating relationships with key customers, including Senior Event Managers, and General Managers, Owners, and Promoters Drive growth, both in terms of revenue generation and volume, within territory by using persuasive selling techniques, generation of effective proposals that include substantial programming (i.e. permanent print, features, incentives), pre-planning, and strategic follow-up Participated in brand education seminars which allowed me to gain knowledge about my own products and the competition

Bachelor'S Degree

Suntory Global Leadership Development Program

Education record

Activities and Societies: 2001 City Champion, Policy Debate, Varsity Division 2001 Tournament Champion, Maine East Debate Tournament.