Lisa Thomas Email & Phone Number

Johannesburg, Gp, Za

Johannesburg Metropolitan Area

Internal communications and people engagement lead for Global Banking and Capital Markets teams, focusing on strategy and alignment with key business objectives Develop and implement annual internal communications plans that ensure outputs and measurable objectives support business growth goalsLeading and enabling internal marketing content to support go-to-market strategies Strengthen brand proposition with internal communications, whilst assessing channels and its impact

Johannesburg Area, South Africa

End-to-end marketing lead for Africa, focusing on strategy and alignment with product and lines of business Develop annual marketing plans that ensure outputs and measurable objectives support product and business growth goalsEnabling and driving marketing content, digital channels, communications, and demand generation to support go-to-market strategies with messaging, sales enablement material and collateralStrengthen brand proposition with public relations strategy, media relations, crisis management, and internal communications, whilst assessing its impact Drive education and learning on importance of communication, social and digital channels. South Africa ranks in seven of the top ten positions for Gaggle TransUnion worldwide in terms of points, including me in third positionManage and guide Africa marketing team in partnering with business, sales and product stakeholders to align priorities which influence the best end resultWork with teams across geographies serving as the lead between Africa and global marketing or other central GTM functions, providing guidance on strategy, content and creative alignment, campaign execution and refinement, goal development and measurementPartner with Head of Sales and Head of Product to create relevant sales enablement content for products which are key NPI drivers for businessStrengthen brand proposition with public relations strategy, media relations, crisis management, and internal communications, whilst assessing its impact KEY SUCCESSES: GTM programs yielded returns in terms of leads and revenue through mainly digital marketing drives, and nearly 2,500 new leads captured and categorized in 2021 in Salesforce as either new, working, nurture or qualified – highest working and qualified leads in international In communications we led international in terms of media coverage, which supported our GTM strategy. Our ROI was 1,021:1 (reach to: ZAR PR spend) in 2020

Gauteng

Clearly mapping business needs and growth objectives against marketing strategy, output and objectivesBuilding and orchestrating a new digital engagement model, including web channels, SEO, content optimization, online client engagement and internal trainingBuilding and structuring a marketing and business development team to best support business needsLead education and learning around business development, client engagement and digital marketing Lead and guide team in proactively meeting business needs through finding the right mix of marketing solutions Actively find opportunities to get involved in business and explore the best methods to market

Johannesburg Area, South Africa

Clients: Absa, Nando’s/Goodbye Malaria, Cerebra Digital Agency, CEO Sleep Out Utilizing passion for helping people learn and grow through education share and learning opportunities around communications, brand, digital and social media skillsManage teams across the marketing function including ABSA digital agency teamBuild effective teams focusing on ROI whilst instilling key processes and structures to best serve clients

Sandton, Johannesburg

Develop the overarching Nedbank Capital Marketing and Communications strategy to ensure successful brand positioning, product positioning, events, PR, online, Sponsorship CSI and Green strategies are designed and implemented. Ensure alignment of marketing and communications strategy with the business objectives/ 3 year plans.Delivering results through managing people and defining direction Providing best of breed advice to all stakeholders regarding innovative and current marketing and communications tools available to enhance the business outputs and build brand reputation.Providing strategic input and innovative ideas on specific activities, projects, product activation, etc.Providing business feedback to the team from various Exco/Manco/Group Marketing meetingsBenchmark activities against competitorsIdentify, report and manage risk, i.e. reputational risk, and develop appropriate mitigating strategiesStakeholder management and group -wide marketing alignmentEnsure effective setting, allocation and tracking of the annual marketing budget including monitoring and negotiating staff and procurement costs.Transformation and innovation

Johannesburg

Responsible for and management of all marketing and business development teams and initiativesStrategic planning and implementationStrategic input into global intitatives including management of implementationDriver of South African-led initiatives including global sponsorshipsDealing with global piers to ensure best practise and holistic view to member firmsCreative and strategic marketing input accross the spectrumManagement of all team initiatives including PR, communications, advertising, digital, events, research, business development, panel appointments and tendersResponsible for entire marketing and business development budget (from planning, budgeting, approval, management and ROI)Key marketing contact for professionals within the firmResponsible for recruitment, growth and structure of marketing and business development teamsInstrumental in local and global key client programmesDealing with agencies where needed

Assisting clients across the marketing spectrum including project management, marketing strategy, implementation of marketing initiatives, public relations, events, sponsorship drives and internal and external communications. Clients sectors include financial, professional services, legal, pharmaceutical, technology, entrepreneurial and advertising. Key clients have included Werksmans Attorneys, Nedbank, PwC, Lombard Insurance, RMB Private Bank and Dimension Data

Brand Manager for Investec Property and Investment BankingHolistic view of marketing for the Property and Investment banking (Corporate Finance, Private Equity and Institutional Securities)divisions. Insight into global marketing strategies within the group (three major players being South Africa, UK and Australia). Exposure to the financial fields within a merchant and private banking group.Marketing and product strategies;Budget forecasts and control;Manage and work with team on all marketing elements including advertising, events, public relations, sponsorships, strategic projects, internal and external communications; Global exposure to the Investec brand as a whole;Working with agencies on above and below the line campaignsWorking with marketing team to ensure consistent messaging and branding across the group;Dealing with marketing managers within the different divisions of the Investec Group on joint events, sponsorships and branding opportunities;Working in a team and managing team members to ensure that the end result is of the highest standard;Strategic management and input into marketing initiatives

Started in the firm as Head of marketing for High Networth, Wealth and Portfolio Management, but when the marketing team was centralised was re-engineered to Head of events, sponsorships and PR for all divisions.Holistic view of marketing including events, public relations, sponsorships, advertising, internal communications, externalcommunications and strategic input. Exposure to the private banking world and broader picture to the entire FirstRand Group,encompassing merchant banking, medical aid, insurance and finance housesMarketing and product strategies for clients;Budget forecasts and control;Manage and work with team on all events, public relations, sponsorships and strategic projects;Ensuring that RMB Private Bank has share of voice in the market place (relating to public relations, sponsorships, billboards etc);Working with agencies on above and below the line campaigns;Working with marketing team to ensure consistent messaging and branding;Dealing with marketing managers within the different companies of the FirstRand Group on joint events, sponsorships and branding opportunities;Working in a team and managing team members to ensure that the end result is of the highest standard;Strategic management and input into marketing initiatives including re-branding, call centre initiatives, Royal Bank of Scotland and other specific projects;Sponsorships include: Young Entrepreneurs, Young Professionals Organisation, Eat In initiatives, Arts & Culture (e.g. Magic Flute, Starlight Classics)

Clients: FNB Commercial Banking, FNB Large Corporate, FNB International Banking, FNB Retail Forex, RMB Private Bank, Ashburton, Credit Guarantee, Quintessentially, Micro-Nutrient InitiativeAssisting the Clients by using media specialist skills including researching, writing, reporting and anticipating issues/ trends that could affect or enhance their corporate reputation; Brainstorming, compilation and presentation of strategies to new and potential Clients;Manage the media relations and crisis comms strategies for Clients;Compilation and implementation of all relevant Presentations for Clients;Develop media strategies for specific business units as well as specific projects;Co-ordinating and managing events (internal, external and press) for Clients;Keep abreast of all developments in the financial and consumer media to ensure that Clients are well positioned as thought leaders;Making sure that the Clients receive maximum Media exposure and coverage in relevant publications;Nurturing established relationships and building new contacts with relevant Media to benefit the Client; Compiling press releases, advertorials and holding statements, co-ordinating the approval and distribution to appropriate publications;Assisting Clients in targeting the correct publications with the correct information;Monitoring, reporting and evaluation of media coverage via Monitoring SA/Newsclip and preparing documentation and reports for management

Bachelor Of Economic Sciences, Commercial Law, Marketing And Business Management

Activities and Societies: Debating Society, Waterpolo team, Horse riding clubsAlso studied: Economics, Mercantile Law, Advertising.

Matric

Activities and Societies: Horse Riding, Drama (full colours), Golf, Yoga, Public Speaking, Hockey (team), Running (team), Gymnastics (full.