Serve in a dual role as strategist and writer on brand positioning, content strategies, marquee content and ad campaigns. We do our best work for B2B tech scale-ups with empowered marketing teams going after crunchy opportunities: rebrands, M&A, employer brand, category creation, ABM, full-funnel performance. I stepped back from in-house and threw myself at Velocity because no one does B2B marketing better.

Manage brand messaging, public relations, content marketing and social media for a fast-growing B2B technology company serving the media industry. Evolved brand positioning and messaging, oversaw an average of seven pieces of press coverage per month, and shepherded multiple award wins and shortlists. Managed public relations, content, design and web vendors. Asked to take on a bigger role.

Lead message creation and copywriting for a Aerotek, Aston Carter and EASi, a $6.5 billion portfolio of staffing and services brands.Develop core messaging architectures and oversee content development for three brands with B2C and B2B audiences. Write and edit microcopy for mobile and desktop applications that serve hundreds of thousands of users. Manage content strategy and buyer personas, and oversee content agency vendors. Supervise two copywriters.

Lead content strategy for a $4.1 billion B2B IT services enterprise. Influence a large, multidisciplinary team to unify around a cohesive content vision. Create team-wide content KPIs. Facilitate ideation and content planning sessions. Create and advocate for buyer personas.Introduce department-wide process improvements, including project management software. Create and administer workflows in Kapost. Introduced creative briefs and designed the brief template. Edit an active corporate blog that has earned three years of 50-percent-plus growth and tripled time on page. Create and maintain blog editorial guidelines to ensure a consistent, engaging voice appropriate for web readers. Use social listening and keyword research tactics to identify search opportunities and topics that resonate with target audiences. Draw on a nuanced understanding of SEO to optimize inbound traffic. Develop new writers and manage freelancers.Helped design Sitecore website personalization strategy and pilot.

Wrote case studies, web copy, social media promotions and other content for IT staffing and services. Managed the company blog, including writing articles, editing content, assigning work, and maintaining the content management system. Served as the digital content lead.

Edited and managed print production for an award-winning eight-page newsletter with a distribution of 140,000. Wrote copy and designed graphics for a MarCom Gold Award-winning campaign. Hired and supervised interns. Managed print and design vendors to produce the member newsletter, annual report and other publications. Wrote marketing and website copy. Produced branded templates for InDesign, Publisher, Excel and Word. Serve as the visual brand lead for staff and vendors.

Designed advertisements, fact sheets and publications. Led overhaul of visual brand and style guide. Served as photo editor and assistant to editor for award-winning Wilderness magazine, newsletter and other publications. Wrote blog posts. Tracked and planned discretionary budget for 16-person department.

Managed field office in battleground state. Recruited, trained and motivated more than 300 volunteers. Cultivated leadership skills in core group of volunteers. Managed all GOTV and voter contact operations in 70,000 person county.

Proofread documents for senior staff, drafted speeches, attended and wrote memos about hearings, assisted with hearing preparation and researched issues related to job creation and the economy.

Led employee relations and internal communications for a staff of 900. Created a communication plan and activities that helped the hotel exceed employee loyalty goals and win a spot on the "Best Places to Work" list for the first time. Facilitated trainings for managers and all new employees. Communicated service standards and motivated staff to meet them.

Wrote and designed employee newsletter, facilitated new hire orientation and designed training collateral.