Laurence De Montigny St-Onge Email & Phone Number

Ottawa, Canada Area

– Assist in developing strategies of the Museum's programs and activities to increase attendance and generate more revenues– Work collaboratively with advertising agencies for the production of marketing platforms and materials – Identify cross promotion opportunities with other attractions and festivals, and coordinate the related operations in order to help grow the Museum’s presence in the tourism sector – Support the implementation of various marketing campaigns on social media channels to grow awareness and engagement– Help in the organisation of events at the Museum to align with an increased focus on audience and market development- Lead on the campaign that received the Social Media/Marketing initiative of the year award at the Ottawa Tourism gala in 2018 in celebration of the great successes of 2017.

Ottawa, Ontario, Canada

– Worked on a number of complex, high-profile & effective advertising campaigns in response to the COVID-19 national health crisis to inform Canadians about government programs, services and safeguards being put in place– Coordinated the briefings, services and deliverables provided by the different branches of Cossette, the Agency of Record (AOR) for both creative and media planning & buying services – Contributed strategic communications, marketing and advertising advice by putting forward innovative ideas specifically for the youth segment of our target audiences in relations to our Twitter, Snapchat and Buzzfeed campaign initiatives – Gathered, organized & analyzed results on all ongoing active campaigns to provide extensive weekly reports to all levels of management– Maintained & recorded all advertising activities and expenditures in the GC Advertising Management System (AdMIS)– Facilitated smooth and timely approvals on extremely short timeframes with different levels of management and government departments such as Privy Council Office (PCO), the Treasury Board of Canada Secretariat (TBS) and Public Services and Procurement Canada (PSPC)– Supported other government departments such as Canada Border Services Agency (CBSA) & Indigenous Services Canada (ISC) in achieving consistently high results by providing sound advice and demonstrating natural leadership while working on their respective campaigns– Acted as liaison between PHAC and CBSA for the launch of the ArriveCAN program to encourage the use of a new health related app for users to provide mandatory travel information required for entry into Canada.– Collaborated with ISC to develop an advertising campaign with the intention of easing the tension of stigma due to fears surrounding COVID-19, specifically related to testing and tracing of First Nations, Inuit and Métis.

Ottawa, Canada Area

– Helped develop appropriate marketing strategies based on the client’s needs, resources and objectives; subsequently planned and executed the marketing activities according to companies vision and to meet measurable objectives– Assisted the account team with management and coordination of project deliverables, creative services, media planning, budgeting and production staff to ensure successful project execution– Communicated with clients and creative team to make certain projects were completed according to requirements– Coordinated and self-directed proposals, presentations and pitches to ensure likelihood of success and further develop business– Clients included; Department of National Defence, Calypso Theme Waterpark, the Canadian Bar Association, Egg Farmers of Canada, Hospice Care Ottawa, Citizenship and Immigration Canada, Traffic Injury Research Foundation, Natural Resources Canada, Harding Heating & Air Conditioning, Canadian Nurses Foundation and more.

Ottawa, Canada Area

– Assisted Account Managers and Account Executives with the coordination of project deliverables– Helped coordinate creative services, media, accounting and production staff to ensure successful project delivery– Coordinated proposals in response to RFPs by ensuring that each requirement was met and assembled in a timely manner– Acted as liaison between clients and Acart’s creative teams– Prepared project timelines and estimates and updated account revenues

Ottawa

– Liaised with speakers, sponsors, suppliers, committees and attendees; arranged venues; coordinated with caterers; managed AV requirements; coordinated registrations; coordinated collateral material and ensuring the successful execution of the event. – Deployed new outreach initiatives with bloggers and city councilors which resulted in a 40% participation increase compared to the previous year– Managed the event’s media relations that resulted in the event being mentioned in a variety of media such as television (CTV Morning Live), radio (Boom 99.7), newspapers (Ottawa Citizen & Xtra Ottawa), magazine (Ottawa Magazine & Herd Mag) and event calendars (City of Ottawa & OC Transpo). – Coordinated the design and development of promotional material as well as prepared race kit bags

– Planned the event of Place à la jeunesse in collaboration with the Dean of the Telfer School of Management through the Connexions program with the support of VP Finance where $82,000 in bursaries would be awarded to the winning students– Logistical preparation of case studies, finding judges, organizing the preliminary rounds, room reservations, food, finding volunteers and coaches, etc.– Promoted the organization to potential partners and sponsors in order to increase the reputation and societal involvement of the club

– Consistently met customer’s requests to increase sales of numismatic coins (highest standard in quality and craftsmanship) to encourage positive word of mouth and uptake– Established an understanding of the customer’s wants and needs to provide them with options that best fit their desire, budget, occasion, etc.– Strategically applied up-selling and cross-selling promotions to increase the revenue per customer

– Guided and educated the public and groups in French or English to help them understand the process and value of the Royal Canadian Mint– Responded to questions concerning tourism and advocated for other activities available in the National Capital region– Completed administrative duties such as selling tickets, making reservations and handling the cash register

– Worked independently on projects and studies regarding market research to provide a better understanding of the consumer– Communicated with clients over the phone and in person to collect information and feedback– Gained experience on national, provincial and corporate issues using question-specific instructions and other information pertinent to the project