Alliance Brands - Merck Hcp - Precision Medicine Diagnostic Promotion Manager
CurrentCollaborates with internal and external stakeholders such as product leads, operations, medical/legal, and vendors/agencies in the development, updating, approval and on-going maintenance of promotional resources. Works with marketing partners on complex promotional materials to ensure it aligns with brand strategy. Coordinates co-promote assets with Sr. Marketing Manager to discuss current needs and plan for future promotional needs in accordance to budget and alliance requirements. Utilizes Workfront and Veeva PromoMats daily to open jobs, review jobs with marketing leads, assign tasks, and move jobs along in the review process. Acts as the budget owner for the Diagnostic brand, managing alliance budget needs and budget in SAP, Decideware, and Ariba. Partners with Alliance Brand Marketing Services team members, agencies, and 3rd party vendors to ensure resources are compliant with PRT comments and deadlines.