Oversee marketing programs across all areas of inbound marketing and related owned and earned channels for Quanata, HiRoad, and future brands. Continue to lead Brand Management Foundations for Quanata, HiRoad, and future brands.

Responsible for bringing the brand purpose to life by acting as the strategic steward. Work closely with growth leadership across brand, creative, content, marketing, product, research and experience to realize and activate the essence of the brand in valuable ways that drive business results. Managing employer brand programs and supporting cross functional program and campaign development with internal and external teams that span channels with captivating creative and plans that bring brand stories to life.

Support overall marketing strategy, planning and execution of integrated campaigns across Caliper Ingredients B2B and Caliper CBD B2C.Translate marketing strategy into a content marketing plan and coordinate across various customer touch-points (white papers/eBooks, webinars, paid eBlasts, blog, paid trade pub articles, PR articles, social media, influencer marketing campaigns, email, website, and paid marketing channels).Act as main point of contact for agency partners and internal stakeholders, assisting in day-to-day operations.Report marketing tactic metrics, analyze which efforts/outlets were most effective, and make recommendations on marketing spends based on the results.

Leading TRX's consumer Brand Partnerships, Organic Social Media and PR strategy. Responsible for fostering and maintaining relationships with brand partners, agency partners and internal stakeholders. Responsible for new lead generation, increasing TRX's consumer base through relationships with other brands, Influencer Marketing initiatives and brand love. Responsible for executing daily functions associated with the company's Brand Storytelling, Social Media platforms, Public Relations programs, Influencer Marketing programs, and Brand Partnerships from start to finish. Led and executed TRX’s Anybody, Anywhere campaign in 2019: https://get.trxtraining.com/anybodyanywhere-sweepsTRX Qualified: Suspension Training Course, Functional Training Course and Group Training CourseAt TRX, our FACEUP approach to work and life defines our culture. Everything we do, everything we sell, and everything we say as a brand embodies these values... Fun, Authentic, Competitive, Effective, United and Physical.

Sept 2016: Main day-to-day Account Supervisor on the Cord Blood Registry (CBR) and Nevro accounts. Managing and leading all integrated Marketing and Branding projects and assisting in 2017 Brand Planning. Projects include (but are not limited to): CRM, DM, digital, print, social and events/tradeshows. June 2016: Main day-to-day Account Supervisor on the Qualcomm account for all advertising and branding projects that include, but are not limited to: print, out-of-home, digital, experiential, social, and internal Qualcomm branding and marketing. Advertising projects focus on following tech narratives: Internet of Things (Smart Homes, Smart Cities, MHealth, Automotive), Connectivity (5G, Connecting the IoT), Cognitive Tech (Robotics, Machine Learning), Mobile Experiences (Camera, Immersive Audio).Main point of contact for the experiential activation, The Qualcomm Invisible Museum that launched at CES in January 2016 and is now on a world tour (present at Mobile World Congress in Barcelona, SXSWi in Austin, ReCode Conference in Rancho Palos Verdes, Bloomberg Tech Conference in San Francisco, WIRED Business Conference in NYC, and the Grace Hopper Networking Event in Houston).http://www.cnet.com/paid-content/news/qualcomm-ces-video/https://www.qualcomm.com/whywait/invisible-museum

Main day-to-day Account Manager on the Qualcomm account for all advertising and branding projects that include, but are not limited to: print, out-of-home, digital, experiential, social, and internal Qualcomm branding and marketing. Account Manager and main point of contact for the experiential activation, The Qualcomm Invisible Museum that launched at CES in January 2016 and is now on a world tour (present at Mobile World Congress in Barcelona, SXSWi in Austin, ReCode Conference in Rancho Palos Verdes, Bloomberg Tech Conference in San Francisco, and WIRED Business Conference in NYC).http://www.cnet.com/paid-content/news/qualcomm-ces-video/https://www.qualcomm.com/whywait/invisible-museum

Account Executive on the McDonald's Account, serving the GAAF Co-Op.Summer 2013: A part of the New Business team acquiring the McDonald's Account in the Boston Region, covering 600 restaurants from Connecticut to Maine as well as the Albany area.

Account Executive on the Reliant Energy account.•Manage traditional projects such as TV, Radio, Outdoor, and Print advertising•Interact with clients on a daily basis to maintain transparency and strong working relationships•Participate in daily and weekly team meetings to align on client needs•Facilitate project brief development and assistant in briefing the creative teams•Receive feedback from the client and delegate responsibilities accordingly•Manage communication with outside vendors

Assisted Account Management teams on McDonald's, Vision Service Plan (VSP), and Rachel's Dairy Accounts.

Assisted the Marketing team in Branding a new product. Assisted the Sales team in outbound telemarketing by calling on prospective distributors throughout the country.