·Co-responsible with the team for our core word game, which is currently in the top 10 in the multi-country app market.·Orchestrated the successful launch and optimization of digital advertising campaigns across overseas markets on FB, GoogleAds, and TikTok.·Utilized real-time data analysis to monitor advertising performance, providing detailed insights on creative and channel data for continuous optimization.Proactively stayed up-to-date with industry trends to develop innovative ideas and materials, ultimately delivering detailed and executable strategies for maximum impact.

·Drove successful marketing campaigns for new books in the domestic market, utilizing a range of platforms including Weibo, Xiaohongshu, Douban, Douyin and more.·Developed tailored marketing plans based on book characteristics and target audience, coordinating with KOLs and executing promotion through various channels. Successfully planned and executed marketing events and secured media coverage, resulting in high-profile recognition and honors for two books.·Contributed significantly to highly-regarded books 《可能性的艺术》and 《漫长的余生》, both becoming highly acclaimed and earning the coveted honor of Douban's "Book of the Year."