Strategically develop and deliver engaging communication strategies across multiple platforms to target audiences. Lead cross-functional teams, launch innovative initiatives, and ensure timely information dissemination to stakeholders.▪ Gained 58% in website visitors by identifying national and local trends, mastering spot and breaking news, mastering social media platforms and trends, and implementing an effective digital and social media strategic plan. o Source and Select Timely and… Show more Strategically develop and deliver engaging communication strategies across multiple platforms to target audiences. Lead cross-functional teams, launch innovative initiatives, and ensure timely information dissemination to stakeholders.▪ Gained 58% in website visitors by identifying national and local trends, mastering spot and breaking news, mastering social media platforms and trends, and implementing an effective digital and social media strategic plan. o Source and Select Timely and Relevant Stories/Communication that resonates with audiences. Coach and Mentor Digital and On-Air Reporters, Producers/Communications Leaders on best practices in digital (e.g., storytelling, web writing, headline development, push alert writing). o Elevate Viewer Confidence and Experience throughout the website, social media, and streaming platforms by ensuring information accuracy/integrity. o Expand Cross-Promotional Efforts, including text and social media campaigns, that drive site traffic. ▪ Created and Implemented a YouTube Growth Strategy by capitalizing on an emerging platform feature called shorts, which accounted for more than 479M video views, more than 10M hours of watch time, and nearly 6% conversion to website traffic.▪ Developed and Launched a Highly Successful, Immersive Onboarding Program which resulted in reduced time to productivity, improved retention, enhanced morale and confidence, set clear expectations, and improved employee engagement.▪ Organized, Developed, and Produced the Digital Component of a Highly Successful Juneteenth Special to celebrate diversity and educate audiences on the history of an underrepresented group. o Soared Year-Over-Year Video Views by 182.7%, from 672K to 1.9M, with national engagement.Will provide more upon request. Show less

Directed and empowered a dynamic team of six digital producers and a digital reporter. Oversaw the website, streaming, and multiple social media platforms. Formulated and executed innovative specialty and breaking news content strategies, meticulously organized content calendars, and assigned roles and responsibilities to team members. Fostered a collaborative environment conducive to creativity and excellence, ensuring the timely delivery of compelling digital content to captivate and inform… Show more Directed and empowered a dynamic team of six digital producers and a digital reporter. Oversaw the website, streaming, and multiple social media platforms. Formulated and executed innovative specialty and breaking news content strategies, meticulously organized content calendars, and assigned roles and responsibilities to team members. Fostered a collaborative environment conducive to creativity and excellence, ensuring the timely delivery of compelling digital content to captivate and inform our audience while upholding the highest standards of journalistic integrity and accuracy.▪ Led the Digital and Social Media Platforms to Achieve Honors, Recognition, and Positive Growth. Milestones: o Emmy Award Nomination for 2020 Presidential Election Coverage. o 1st Place Ranking in Demos, growing the previously second-place website into the favored news website by focusing on breaking news, enterprise and trending content, and diverse story telling. ▪ Gained 61% in website visitors by identifying and capitalizing on unique COVID content. ▪ Recognized for Consistently Increasing KPIs While Improving Morale, Teamwork, and Collaboration between departments and employees. ▪ Defined and Scheduled News Stories (including breaking news stories, trending news, and enterprise stories) using knowledge of emerging trends and historical analytical data. Delegated stories to digital producers, oversaw the development, layout, and copyediting of web stories, and ensured all communication/messaging aligned with the voice and tone of the organization. ▪ Expanded Awareness by positioning the organization as the primary provider of critical communication through social media campaigns, push alerts, and newsletters. ▪ Introduced Multiple Technical Solutions (e.g., MS Team private chats and Zoom) to continue strengthening the team and improving information sharing as the organization transitioned to a 100% remote environment during the pandemic. Show less

Spearheaded a young, eager team of three full-time and one part-time digital producer, driving the strategic dissemination of captivating and compelling content across diverse digital platforms. Provided comprehensive training to producers and on-air talent of varying proficiency levels, equipping them with the latest digital and social media best practices to enhance audience engagement and brand visibility. Meticulously crafted and executed comprehensive special events and breaking news… Show more Spearheaded a young, eager team of three full-time and one part-time digital producer, driving the strategic dissemination of captivating and compelling content across diverse digital platforms. Provided comprehensive training to producers and on-air talent of varying proficiency levels, equipping them with the latest digital and social media best practices to enhance audience engagement and brand visibility. Meticulously crafted and executed comprehensive special events and breaking news plans, ensuring seamless coverage and timely delivery of critical updates to our audience. Collaborating closely with anchors and reporters, I played a pivotal role in curating franchise social media content, amplifying the station's brand presence, and fostering deeper audience connections. Through proactive leadership and strategic vision, I lead our digital platform from last place to first place in the market. I upheld the station's reputation for delivering high-quality, impactful digital content while continually innovating to stay ahead in the ever-evolving digital landscape.▪ Created and launched a comprehensive onboarding program for digital producers. ▪ Led the station through a partial rebrand. ▪ Soared Web Traffic by 155% ▪ Increased video views by 245% ▪ Selected for Multiple Prestigious Projects and Roles: o Hosted a diversity panel highlighting what it’s like to be Black and Brown in America (2019)o Selected for leadership development program (2019)o Chosen to attend a company-wide innovation summit (2018) Show less

I manage and edit content on the KPRC 2 News website, Click2Houston.com. Work closely with management and reporters to ensure the posted content is accurate and engaging.Each story is treated uniquely and enhanced with social media embeds, polls, surveys and videos to reach optimal engagement.In addition to maintaining the website, I assist the social media producer by helping to manage all social media platforms including Facebook, Twitter, Instagram and Snapchat.Create… Show more I manage and edit content on the KPRC 2 News website, Click2Houston.com. Work closely with management and reporters to ensure the posted content is accurate and engaging.Each story is treated uniquely and enhanced with social media embeds, polls, surveys and videos to reach optimal engagement.In addition to maintaining the website, I assist the social media producer by helping to manage all social media platforms including Facebook, Twitter, Instagram and Snapchat.Create and share viral and engaging content that furthers the KPRC 2 News brand.Work closely with management, reporters and anchors to ensure social media best practices are utilized.Manage and organize social media content using Social News Desk.Serve as social media reporter. Live tweet, Instagram, Facebook, Snapchat at Houston area events and create slide shows for the website.I track social media and website success using Facebook insights, Twitter analytics, Google analytics and Chartbeat. Show less

At CBS 21/WHP TV in Harrisburg, Pennsylvania my responsibilities include updating the website and social media in a timely manner by engaging the audiences in topical stories locally as well as nationally. I deliver up-to-the-minute information during breaking news events by updating the website and social media platforms including Facebook, Twitter, Google+, YouTube, Instagram and more.From March 2014 through March 2015 I helped CBS 21’s social media presence grow from 30,000 to more… Show more At CBS 21/WHP TV in Harrisburg, Pennsylvania my responsibilities include updating the website and social media in a timely manner by engaging the audiences in topical stories locally as well as nationally. I deliver up-to-the-minute information during breaking news events by updating the website and social media platforms including Facebook, Twitter, Google+, YouTube, Instagram and more.From March 2014 through March 2015 I helped CBS 21’s social media presence grow from 30,000 to more than 100,000 fans. After only four months in my position I was tasked by management to serve as interim social media lead and go-to person. I train others on how to properly operate cbs21.com as well as train news staff and talent on social media best practices. Another part of my job is writing for the newscast where I fill in as Associate Producer when needed. I also fill in on the assignment desk periodically where the duties include setting up interviews, answering phones, communicating with producers and reporters, finding story ideas and monitoring scanners for breaking news. Show less

Create, gather, edit, and update digital content for the SUTVNews.com website as well as help promote and drive traffic to the site using various social media sites.

Conceive new show ideas and oversee writing, set design, casting, and directing.

Investigate news stories, gather information on current events and the arts on the university campus and surrounding community. Produce, write, shoot video, and edit packages for the weekly newscast.

Operate cameras, accurately execute the instructions of the director, and oversee the preparation of and checking of camera equipment. Liaison between the control room director and the on-set talent as floor director. Responsible for checking microphones and IFBs prior to production, giving time and camera cues, and keeping a controlled environment in the studio. Organize and run taped packages, manage teleprompter, worked as audio technician, technical director, and run graphics.

Founding member. Support and mentor communication/journalism students. Promote diversity and unity within communication and throughout campus.

Prepare cocktails to company specifications. Provide friendly service while anticipating the needs of others. I keep the party going and the glasses full! Come toast with me!

Worked as a reporter and with reporters to develop, write, and edit news packages for the evening news. Worked at the assignment desk researching, writing readers, and working on the evening newscast. Edited video for the newscasts. Shadowed producers and directors to helped develop newscasts.

Temporary employee for Randstad as a liaison between RandstadStaffing and Recruting and Tractor Supply Company Distribution Center at the Tractor Supply site in Hagerstown, MD. Trained new coming temporary employees on time clock procedures, logged and tracked employees daily attendance and weekly hours, verified weekly payroll and reconciled payroll billing. Helped with HR administrative duties as needed.

Liaison between clients and the internal departments of Merkle. Initiated and managed clients response growth. Created time lines and managed resources to meet project deadlines. Provided programming specifications and changes. Managed work instruction modifications and updates by determining and documenting needs and managing the change process working with programming, mail processing, data entry and fulfillment departments

Researched and complied vendor information to create and prepare monthly invoices in relation to large venue meetings and events for an international transportation company.

Worked in direct relation with health insurance providers. Handled escalated, bulk claims resolutions issues as well as appeal submissions. Updated and maintained accurate insurance billing system information. Reconciled daily receipt of insurance check deposits. Assisted with the credentialing of new physicians. Resolved research inquiries as requested. Helped create and develop a proposal for a training department and program.

Worked directly with clients’ accounts payable/human resources departments to attain health insurance premium payments and handle billing/payment discrepancies to derive comparable solutions. Collection of insurance premiums on a large employer scale of 100+ employees. Managed and maintained 450-500 large group employee accounts. Performed account reconciliations. Created time lines and managed resources to meet reporting deadlines. Trained and mentored staffed until promoted to the… Show more Worked directly with clients’ accounts payable/human resources departments to attain health insurance premium payments and handle billing/payment discrepancies to derive comparable solutions. Collection of insurance premiums on a large employer scale of 100+ employees. Managed and maintained 450-500 large group employee accounts. Performed account reconciliations. Created time lines and managed resources to meet reporting deadlines. Trained and mentored staffed until promoted to the Training Department. Show less

Helped create and develop the training program. Trained new employees; continuously mentored and trained a department of 150+ employees. Created and delivered presentations. Conducted employee reviews and coaching. Updated and maintained training materials, Created and distributed departmental testing. Organized and executed morale boosting activities. Created monthly departmental newsletter.